LeBron jams with WB

LeBron James’ empire is getting bigger, with the NBA star and his company, SpringHill Entertainment, partnering with Warner Bros. Entertainment for “an unprecedented agreement spanning all areas of content creation” and plans for projects in television, film and original digital content. “Connecting with my fans and telling meaningful stories have always been my passion. In everything I’ve done, from Nike commercials to Uninterrupted and Survivor’s Remorse, it’s always about connecting with people of all ages and providing unique content they can all enjoy,” said James. “And I’ve always loved movies, which makes Warner Bros. the ultimate partner to help us continue to push the envelope. I can’t wait to see what we come up with.”

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