Kevin Hart partners with Lionsgate on new OTT service

Lionsgate is really throwing its hat into the SVOD ring. Its latest OTT effort comes via a partnership with actor/comedian Kevin Hart and his digital production unit, Hartbeat Digital. The service, dubbed Laugh Out Loud, will be the exclusive home for all content created by Hart outside of his live performances and film roles. (The partnership will also see the production of a new social media adventure game developed by the company Fifth Journey, which Hart will write and star in.) This marks Lionsgate’s third major OTT effort; The company partnered with Tribeca Enterprises on the Tribeca Shortlist movie service, and, on May 7, will launch a Comic-Con-themed channel in partnership with Comc-Con International. Suffice to say, not only are Lionsgate’s OTT efforts piling up – they’re diverse, probing a wide range of niches and audience interests. The OTT space may be crowded, but Lionsgate clearly still sees plenty of opportunities.

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