Bleacher Report announced a new slate of sponsors that will spotlight the U.S. Women’s National Teams and showcase the personalities of the stars playing in France. The lineup will include content features that pair blue chip brands with some of the sport’s biggest names: Adidas with Morgan Bryan; Body Armor with Megan Rapinoe; Umbro with Ashlyn Harris; and AT&T with Tierna Davidson. The plan is to roll out content pieces throughout the Cup that will attract Bleacher Report’s audience of Gen Z and Millennial sports fans. They will be supported with cross-channel promotion and distribution on Bleacher Report’s House of Highlights, reaching more than 13 million Instagram followers. Other sponsors on board for Women’s World Cup include Powerade, Hulu, Nike, Volkswagen, Fox Sports and Playstation.
NBCUniversal is expanding its relationship with Albuquerque, New Mexico, with a 10-year plan to redevelop an empty warehouse into two soundstages and offices. The new facility will be used produce scripted productions for platforms including broadcast and cable channels, and is expected to bring 330 full-time jobs and have an economic impact in the area […]
The Tick creator Ben Edlund was unable to find a new home for his show, canceled by Amazon after two seasons. “I’m sorry we could not reward your glorious support with better news,” he told fans via Twitter. “I am so proud of the show, of the cast and crew and writers….We will look for […]
Tonight sees the debut of GOLF Films’ newest documentary Hogan, a two-part series that debuts at 9p on GOLF Channel and telling the life and legacy of Ben Hogan, who remains as, arguably, one of the greatest sports comeback stories of all-time. Coming off the U.S Open, Cynopsis Sports caught up with Mike McCarley, President, […]
The crowning of the Toronto Raptors saw the 2019 NBA Finals Game 6 against the Warriors draw an aggregate average audience of 26 million viewers in the United States and Canada, according to the league, for a rise of 11% over the 2018 NBA Finals between the Warriors and Cleveland Cavaliers, which drew 18.5 million […]
MTV Studios tapped Tracee Ellis Ross (Black-ish) to star in and executive produce Jodie, the first in a series of spinoffs based on MTV’s Daria franchise. The adult animated comedy will satirize the post college workplace and personal adventures of Gen Z