Instagram to hit $600M in sales this year, $2.81B by 2017

Instagram will top $600 million in ad sales this year, headed for $2.81 billion in earnings by 2017, according to a report from eMarketer. “We expect to see rapid growth in Instagram’s ad revenues this year and throughout the forecast period…[to] expand beyond branding and include direct response, the ability to buy ads via an [applications programming interface], and enhanced measurement and targeting features,” said eMarketer. Instagram’s parent company, Facebook, will announce its 2Q15 earnings results on Wednesday; the app’s revenue will not be included in the call.

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