Instagram is majorly expanding its ad game. The Facebook-owned company already dabbles in video advertising, but the ads re limited to just a few big companies (including Disney and CW), and they’re only 15 seconds long. Now they’ll be thirty seconds long, and the number of advertisers will be anything but limited: According to a blog post from Instagram, “advertisers both large and small,” from over 30 countries, will have access to the new ad format. It becomes available on September 30.
The Wendy Williams Show is heading to late night. Bounce secured day and date repurpose rights to the talk show from Lionsgate’s Debmar-Mercury and will begin airing it weeknights at 11p starting Monday, March 5. “The opinionated voice of The Wendy Williams Show has come to symbolize pop culture,” said Jonathan Katz, President and CEO […]
With Sinclair Broadcasting’s acquisition of Tribune Media likely a few weeks from final approval, the Federal Communications Commission’s independent watchdog is investigating dealings between Sinclair and FCC Chairman Ajit Pai, reports the New York Times. The probe, looking at whether Pai and aides improperly pushed for rule changes timed to benefit Sinclair, has been in […]
FOX Sports paved its road for the upcoming Daytona 500, mapping out production details for its coverage of Sunday’s race, which will run at 2:30p on FOX. This year will see the addition of aerial drone coverage as well as a record number of in-car cameras for the event with 14 in the cards. In […]
Ahead of NBA All-Star festivities, Turner Sports announced that NBA on TNT’s live game coverage this season is delivering the net’s most viewed season-to-date viewership since 2013-14 with an average of 1.9 million viewers through 44 telecasts. That is up 20% over last year with double-digit growth across all key demos – People 18-34 (+20%), […]
The CW is adding a 2-hour Sunday primetime block next season. Nine years ago the CW returned Sunday to its affiliates, but now, up 3% year-to-date in total viewers and boasting the youngest median age in broadcast, the net has inked agreements for clearances on 6 nights. “As one of the largest CW affiliate groups, […]