Immortals Gaming Club made its newest deal official, announcing the acquisition of Infinite Esports & Entertainment, the parent company of OpTic Gaming. The transaction, the largest change of control transaction in esports history, values Infinite at more than $100 million in enterprise value and makes IGC one of the world’s largest esports organizations with four distinct brands – Immortals, OpTic, MIBR and LA Valiant with a presence in both major franchised esports leagues League of Legends Championship Series and the Overwatch League. The transaction has already been approved by both Riot Games and Activision Blizzard and will see the company manage the Houston Outlaws, until its sale to a third party, per the rules of Overwatch League barring ownership of two teams in the league.
“Today, we announced a transformative transaction for our organization and a landmark transaction for our industry. Across our family of brands, OpTic; MIBR; LA Valiant; and Immortals, IGC’s total audience size is nearly three times larger than our nearest competitors,” said Ari Segal, IGC’s Chief Executive Officer. “At the same time, our multi-brand strategy enables us to tailor content, messaging, voice, and experience for distinct communities and audience segments, driving deeper engagement and affinity. Armed with these brands, the best fans in esports, the legacy and tradition of great teams and players, and a newly reinforced and strong balance sheet, IGC is positioned to be a market leader and model organization.”