The NHL is handing global media rights to IMG. The multiyear deal will see IMG market and distribute rights outside the U.S., Canada and Nordic countries, beginning with the 2016-17 NHL season. In addition, IMG will work alongside the National Hockey League Players’ Association and the league to make the 2016 World Cup of Hockey available to the same territories worldwide.
“Our partnership will be based on a collaborative approach,” said Hillary Mandel, Senior Vice President & Head of Media, North America at IMG. “The reach and expertise of our global sales team allows us to act on a sales and consultancy basis, as this extensive knowledge of each regional market means we can work strategically with both organizations. As a result, this is an exciting opportunity to make the NHL far more accessible to both its existing global fan base and a new generation of hockey fans.”