Hyundai books its Super Bowl ride

Hyundai continues to rev up its NFL activations, announcing its return to the Super Bowl on Feb. 7 with the new creative that will run during the first and second quarter of the game. Hyundai also announced that it has locked in the pre-kick slot and will run a new 60-second ad as viewers are prepare to watch the game, while the pregame show will also feature another all-new 60-second spot. “It’s fitting that our most strategic Super Bowl marketing program ever at Hyundai is happening during Super Bowl 50 and what is anticipated to be the most-watched TV event of all time,” said Dean Evans, CMO, Hyundai Motor America. “Our entire marketing team, both internally and at the agency, is hard at work developing the integrated campaign that includes four new ads and bringing attention to some of the dynamic vehicles and technologies that make up Hyundai’s lineup in a fun and engaging way.”

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