Hyundai is tackling Super Bowl 50, in its first year as an official NFL sponsor, with plans for four ads set to run on Sunday. The auto brand will run a 60-second ad in the pre-kick time slot, as well as two 30-second ads during the game and a 60-second spot during the pre-game show. The company is pulling in celebs Kevin Hart and Ryan Reynolds for its campaign, creative developed by INNOCEAN Worldwide. The commercials will include “First Date” in the pre-kick slot, showcasing Hart making sure his daughter gets home safely. Meanwhile, “Ryanville,” the second 30-second in-game spot tests the ability of two women to keep their eyes on the road while driving through a neighborhood full of Reynolds.
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