Hyundai is tackling Super Bowl 50, in its first year as an official NFL sponsor, with plans for four ads set to run on Sunday. The auto brand will run a 60-second ad in the pre-kick time slot, as well as two 30-second ads during the game and a 60-second spot during the pre-game show. The company is pulling in celebs Kevin Hart and Ryan Reynolds for its campaign, creative developed by INNOCEAN Worldwide. The commercials will include “First Date” in the pre-kick slot, showcasing Hart making sure his daughter gets home safely. Meanwhile, “Ryanville,” the second 30-second in-game spot tests the ability of two women to keep their eyes on the road while driving through a neighborhood full of Reynolds.
Netflix reported ending 4Q17 with 110.6 million paid subscribers globally, up a record-breaking 8.3 million for the quarter. Profit for the quarter was $186 million or 41 cents a share, up from $67 million, or 15 cents a share a year ago. Shares jumped over 8% after hours, boosting the market capitalization of the company […]
Disney Junior ordered a second season of animated Vampirina, starring Lauren Graham, James Van Der Beek and Isabella Crovetti as friendly vampires. The October 1 premiere, simulcast on Disney Channel and Disney Junior, ranked as the preschooler platform’s highest-rated new series debut in close to a year among Kids 2-5, 2-8 and A18-49.
A dramatic comeback by the Patriots pushed CBS Sports’ coverage of the AFC Championship to season highs, as the game ranked as the highest-rated game of the 2017 NFL season, drawing an average overnight household rating/share of 27.3/50 in the metered markets, according to Nielsen. That number is also high enough to rate as the […]
The LPGA launched its 2018 advertising campaign on Golf Channel ahead of this week’s season-opening tournament, the Pure Silk-Bahamas LPGA Classic. With a push of ‘A Global Tour Like No Other,’ the 2018 edition of the campaign was created by Austin-based ad agency Divot Group and the spots will be rolled out during telecasts on […]
Discovery Channel and Science Channel group chief Rich Ross said at Sundance over the weekend that Oscar-winning filmmakers Fisher Stevens and Ross Kauffman are behind a new documentary for the network, Taken by the Tiger, about the rapidly diminishing population of tigers in the wild.