Hyundai books SB dates with Hart/Reynolds

Hyundai is tackling Super Bowl 50, in its first year as an official NFL sponsor, with plans for four ads set to run on Sunday. The auto brand will run a 60-second ad in the pre-kick time slot, as well as two 30-second ads during the game and a 60-second spot during the pre-game show. The company is pulling in celebs Kevin Hart and Ryan Reynolds for its campaign, creative developed by INNOCEAN Worldwide. The commercials will include “First Date” in the pre-kick slot, showcasing Hart making sure his daughter gets home safely. Meanwhile, “Ryanville,” the second 30-second in-game spot tests the ability of two women to keep their eyes on the road while driving through a neighborhood full of Reynolds.

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