Hearst Corporation acquired a 25 percent stake in DreamWorks Animation’s multi-channel network AwesomenessTV for $81.25 million. “Few companies have built the global audience of millennial females as quickly as AwesomenessTV. For us, it’s very important to make a bet on the future of how content is created,” Hearst CEO and President Steven R. Swartz said. Hearst will work with DWA to manage its current programming and grow ATV. [ATV co-founders] “Brian Robbins and Brett Bouttier are democratizing media by enabling young talent to produce their own content, be discovered by their peers and then be showcased across AwesomenessTV’s network of channels, as well as television shows and even movies,” Hearst Co-President of Entertainment & Syndication and President of Hearst Digital Studios Neeraj Khemlani said. Hearst will allow DWA access to its SVOD technology, pushing more content to consumers across multiple formats. Two years old, ATV averages 800 million monthly views and more than 114 million subscribers. Its top YouTube channels include Cimorelli, Miss Glamorazzi, Tyler Oakley, Cameron Dallas and Nash Grier.
Katie Couric and Queen Latifah during a keynote session at the Cannes Lions festival in France, announced new projects backed by Procter & Gamble and aimed at bolstering the number of female directors and storytellers. Via her production company Katie Couric Media, Couric is working on a series called Getting There, which profiles highly successful […]
Jason Ritter (Kevin (Probably) Saves The World) nabbed a key role in Netflix’s straight-to-series sci-fi family drama Raising Dion… Serinda Swan (Inhumans) landed a starring role in CBC’s upcoming drama Coroner… Ben Daniels is joining season 3 of Netflix’s The Crown, playing Princess Margaret’s husband, Antony Armstrong-Jones… Molly McCook (The Ranch) and Josh Pence (La […]
The PGA TOUR liked a new deal with Facebook, announcing an agreement with the platform to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Running on Facebook Watch in the US, the coverage will be produced under the PGA […]
The NBA detailed activation plans for the NBA Draft this week, with promotion that includes (but is not limited to): American Express hosting an exclusive NBA Draft experience for approximately 140 Card Members and select executives, which will include a group photo on the NBA Draft stage, a private reception, and a Q&A/autograph/photo session with […]
ELEAGUE will once again set its sights on CS:GO this summer, announcing plans for the ELEAGUE CS:GO Premier 2018 starting July 21 at 2p, with content on both its Twitch channel as well as on B/R Live. In addition, live coverage will be available through ELEAGUE’s Game Command mosaic video player, which gives viewers access […]