Hearst Corporation acquired a 25 percent stake in DreamWorks Animation’s multi-channel network AwesomenessTV for $81.25 million. “Few companies have built the global audience of millennial females as quickly as AwesomenessTV. For us, it’s very important to make a bet on the future of how content is created,” Hearst CEO and President Steven R. Swartz said. Hearst will work with DWA to manage its current programming and grow ATV. [ATV co-founders] “Brian Robbins and Brett Bouttier are democratizing media by enabling young talent to produce their own content, be discovered by their peers and then be showcased across AwesomenessTV’s network of channels, as well as television shows and even movies,” Hearst Co-President of Entertainment & Syndication and President of Hearst Digital Studios Neeraj Khemlani said. Hearst will allow DWA access to its SVOD technology, pushing more content to consumers across multiple formats. Two years old, ATV averages 800 million monthly views and more than 114 million subscribers. Its top YouTube channels include Cimorelli, Miss Glamorazzi, Tyler Oakley, Cameron Dallas and Nash Grier.
he Cynopsis Short Form Video Festival took place yesterday at NYC’s SVA Theatre, featuring insights from some of the smartest players in the space as well as showcasing fresh and surprising storytelling. The festival had been postponed by weather once, but Cynopsis was not planning to let a snowstorm get the better of us this […]
Ahead of his client’s 60 Minutes interview, the attorney for Stormy Daniels, the adult-film star who claims to have had an affair with Donald Trump, asked the Trump Organization to preserve records pertaining to the $130,000 payment Trump’s lawyer made to Daniels weeks before the 2016 election. The demand is part of Daniels’ civil suit […]
The Players’ Tribune is going global, announcing “the first step” in the global expansion of its digital platform with a debut in Europe, the Middle East and Africa that will offer stories that have both global reach and local sensibility. With offices in London and Barcelona, that company is entering a new venture in partnership […]
The USOC saw Team USA fans around the world pump social media numbers, with consumption on Team USA channels (those managed by the USOC) accounting for nearly 217 million impressions following more than 87 posts per day on average during the Olympic and Paralympic Winter Games. During the Olympic Winter Games, Team USA ranked No. […]
The Big 4 broadcast nets landed 4 of the top 5 spots in a survey asking connected consumers which network families they’d prefer in a 5-group skinny TV plan. NBCUniversal topped the list (48%), followed by Fox (41%), Disney/ABC (41%) and CBS (38%). “The value of their content is immense; top of mind for many […]