Hallmark Channel is going all out to promote its “Countdown to Christmas” programming. An installation at NYC’s Herald Square on Wednesday, November 18 and Thursday, November 19, sponsored by Cheerios, will feature over 500 illuminated Christmas trees, and the net’s Macy’s Thanksgiving Day float will feature a performance by Mariah Carey. The marketing effort also includes sponsorship of Carey’s Beacon Theater holiday show, Grand Central “Station Domination” with branded signage, an integrated skit on Jimmy Kimmel Live, partnership with Six Flags and a “Joy to the World” sweepstakes. But back to the trees. “Staging the Christmas tree maze in Herald Square…provides consumers with a fun and unique way to interact with our brand and get in the spirit of the season,” said Susanne McAvoy, EVP, marketing, creative and communication, Crown Media Family Networks.
TBS picked up a second season of The Last O.G., starring Tracy Morgan and Tiffany Haddish, and a third round of comedy/thriller Search Party. O.G. is 2018’s top cable comedy show, while Search grew double digits in its second season and became the fastest TBS original to reach one million views on VOD in season […]
A reality competition will, “for the first time in the history of American television,” says ABC, allow viewers to watch and vote from both coasts simultaneously. That’ll happen when American Idol is simulcast in all time zones over a three week period starting Sunday, April 29, with real-time results announced at the end of the […]
Family, faith and sports will be the focus of Steph Curry’s new studio at Sony Pictures Entertainment, which yesterday inked a development and production deal with the NBA superstar that will extend to TV, film, gaming, virtual reality and more. Curry’s new production house, Unanimous, was co-founded by Curry, CEO Jeron Smith and chief creative […]
Mondo TV announced a new 3-year deal with Discovery for Robot Trains to air on DKids, a Middle East pay TV channel owned by Discovery. Season 1 will debut in May; season 2 is slated to drop in February 2019.
U.S. Figure Skating and NBC Sports Group locked in a media rights agreement that hands the media group exclusive media rights to premier domestic and international figure skating events through 2026. Each season during the partnership, NBC Sports Group will present an unprecedented 80+ hours of coverage, including 30+ hours of figure skating coverage on […]