Hallmark Channel is going all out to promote its “Countdown to Christmas” programming. An installation at NYC’s Herald Square on Wednesday, November 18 and Thursday, November 19, sponsored by Cheerios, will feature over 500 illuminated Christmas trees, and the net’s Macy’s Thanksgiving Day float will feature a performance by Mariah Carey. The marketing effort also includes sponsorship of Carey’s Beacon Theater holiday show, Grand Central “Station Domination” with branded signage, an integrated skit on Jimmy Kimmel Live, partnership with Six Flags and a “Joy to the World” sweepstakes. But back to the trees. “Staging the Christmas tree maze in Herald Square…provides consumers with a fun and unique way to interact with our brand and get in the spirit of the season,” said Susanne McAvoy, EVP, marketing, creative and communication, Crown Media Family Networks.
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Among the highlights and surprises, Sandra Oh is the first Asian American woman to be nominated as Lead Actress in a Drama Series (for BBC America’s Killing Eve)….ABC’s Modern Family failed to land a comedy series or acting nomination for the first time since its launch in 2009…. Nat Geo’s Genius: Picasso grabbed seven nods….After […]
The 70th annual Emmy Awards nominations were announced on Thursday. HBO’s Game of Thrones led the pack with 22 noms, while NBC’s Saturday Night Live and HBO’s Westworld each nabbed 21, and Hulu’s The Handmaid’s Tale followed with 20. Netflix was tops among networks with 112 total nominations, followed by HBO with 108 and NBC […]
The United States Olympic Committee named Sarah Hirshland as its 12th chief executive officer. Hirshland comes to the org after serving as chief commercial officer for the United States Golf Association. “The USOC is at a critical time in its history and requires an energetic, creative and inspiring leader who is capable of building on […]
Wednesday’s FIFA World Cup Semifinal featuring a Croatia upset over England delivered 5,504,000 viewers to the FOX broadcast network and set an all-time FIFA World Cup Semifinal streaming record, according to the company. The match was up 61% from the Spain/Germany match in the corresponding 2010 window and ran nearly even with Netherlands/Argentina in 2014. […]