Hallmark Channel is expanding its slate with reality series Meet the Peetes, chronicling the lives of Holly Robinson Peete (21 Jump Street) and her husband, former NFL star Rodney Peete. Tremendous! Entertainment is producing. (The couple knows what they’re getting into – they starred on OWN docu-series For Peete’s Sake.) “We’re excited to move into primetime, unscripted programming and we know our viewers will embrace the Peetes’ story and fall in love with them as much as we have,” said Michelle Vicary, EVP, programming and network publicity, Crown Media Family Networks. Production begins this fall for a February 2018 premiere.
Andi Mack is ending its run on Disney Channel. The groundbreaking series, Disney’s first to center around an Asian family and first to feature an LGBTQ character who spoke the words, “I’m gay,” returns from hiatus on Friday, June 21 at 8p, with its final episodes running through July 26. “Three years ago, we challenged […]
UPtv is launching an emoji-driven brand campaign to complement its slate of uplifting programming. Why the smiley faces? “Consumers use emojis to share their emotional responses to television on social media every day,” said Scot Safon, UPtv’s CMO. “We’re embracing the idea and having fun using emojis, backed by the promise of shows and movies […]
Sometimes age in the NFL has its benefits. The NFLPA released their Top 50 Player Sales list Wednesday, and Patriots QB Tom Brady finished No. 1, the 15th consecutive year he has finished no less than third. The list is based on total sales of all officially licensed NFL player merchandise from March 1, 2018 […]
The National Lacrosse League announced a multi-year partnership with USBOXLA to continue growth on all game related matters at the grassroots level. The partnership will focus on the development of players, coaches, and officials as well as joint marketing and sponsorship ventures between the organizations. The deal comes just after the NLL’s The Calgary Roughnecks […]
Nielsen opened the Nielsen Esports Playbook for Brands, a guide for brands exploring sponsorship or advertising, reporting a 13% growth in the share of non-gaming related (restaurants, automobiles, financial services, insurance, etc.) brand sponsorship involvement year-over-year. “Some of the most common esports questions we get asked at Nielsen relate to brand involvement – how to […]