Grammys announce new multi-platform GRAMMY Live initiative

The Grammys are going multi-platform. GRAMMY Live, a wide-ranging initiative featuring live streams, on-demand content, and real-time community engagement, will run before and during the 58th Annual Grammy Awards on Monday, February 15. GRAMMY Live will feature video content, polls, trivia, calls to action, social curation, and group chat across desktop and mobile. This will include hours of backstage live-streaming, as well as the debut of the GRAMMYcam, a GoPro camera embedded within the awards trophies themselves, which will allow viewers to see through the perspective of the artists accepting their awards.

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