Gracenote plays the numbers game

Tribune Media’s Gracenote is getting deep into the sports game. The company acquired Infostrada Statistics and SportsDirect, Inc. in a data play and is now launching Gracenote Sports. The new purchases now make Gracenote the first global provider of music, video and sports data, and “enable the company to provide one-stop data solutions for its roster of blue-chip clients in the U.S. and around the world.” Both Infostrada Sports and SportsDirect produce and distribute sports data in North America, including schedules, scores, play-by-play stats, as well as team and player information for all of the major professional leagues around the world. Gracenote will now leverage the stats with its own entertainment data to create new data-driven sports products and services for fantasy sports and fan applications. In addition, Gracenote also acquired the Covers Media Group, the operator of Covers.com, an online sports gaming destination for scores, odds and matchups, editorial analyses and industry news coverage.

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