Grace Helbig, John Green tout YouTube engagement

YouTube emphasized its pop culture influence over a hyper-engaged fan base at the Google-owned company’s Brandcast event, with testimonials from executives including YT CEO Susan Wojcicki and creative talent ranging from Grace Helbig to John Green. The company also released some impressive stats:
* YouTube overall, and now with mobile growth YT on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S. (Nielsen U.S. Panel data, Feb, 2015)
* The number of people watching YouTube per day is up 40 percent year over year since March 2014.
* YT watch time is growing. It jumped 50 percent year-over-year from 2014, and 90 percent on smartphones and tablets.
* Based on a February 2015 study, 18-34 year-old online video watchers go first to YouTube if they want to see a video ad, 1.9 times more likely as the nearest platform.
* Viewers are skipping fewer TrueView ads, and four of the top 10 trending videos from last year were from brands.
* iJustine lifecaster Justine Ezarik noted her YT channels releases more than 50 videos each week; and have just crossed 5 billion lifetime YouTube views. She said 60 percent of the audience is on mobile.
* Green urged advertisers to get on the YT bandwagon, noting, “I, and the most passionate creators on YouTube, am not in the distraction business. We’re in the community business, and number of eyeballs is a terrible metric for my business. I don’t care how many people watch or read something I make. I care how many people love what I make.”
* Josh Goldstine, president of worldwide marketing at Universal Pictures, praised YT’s ability to narrow-cast on a massive scale. Universal shifted 60 percent of its budget for feature film Unfriended to digital, he said, yielding a better than expected $16 million opening weekend with online video as the No. 1 source of information for why people showed up at the theater.

Related Stories

MORE NEW JOBS!

MORE NEW JOBS!

Job of the Week BUSINESS DEVELOPMENT DIRECTOREkoNYC Serve as a leader/liaison between Eko’s strategic partners & internal teams; continue building current relationships with dist and content partners to grow. Min 7 yrs exp w/dist and/or content partnerships at a media co. Full info/apply HERE CynopsisJOBS Good morning. It’s Wednesday April 25, […]

Get a better Job!

Get a better Job!

Job of the Week BUSINESS DEVELOPMENT DIRECTOREkoNYC Serve as a leader/liaison between Eko’s strategic partners & internal teams; continue building current relationships with dist and content partners to grow. Min 7 yrs exp w/dist and/or content partnerships at a media co. Full info/apply HERE CynopsisJOBS Good morning. It’s Wednesday April 25, […]

Hulu’s The Path canceled after three seasons

The Path canceled after three seasons.

It’s the end of the road for The Path. Hulu has canceled the Jason Katims-produced drama after three seasons. “While it’s sad that The Path is ending, I’m brimming with gratitude and pride,” said creator Jessica Goldberg. “It was a gift to be able to tell challenging and emotional stories for three seasons in this […]

Crackle orders season two of The Oath

Sony Crackle orders a second season of The Oath.

Sony Crackle announced series orders and launch dates, casting moves and programs in development at its upfront in New York City on Tuesday. The Oath, the crime drama created by Joe Halpin and executive produced by Curtis “50 Cent” Jackson, was greenlit for a sophomore season. The show is the platform’s most watched new original […]

SI TV branches out

SI TV branches out

Sports Illustrated’s subscription-video-on-demand streaming media network, Sports Illustrated TV is gearing up to expand its distribution with the launch of a direct-to-consumer app. SI TV, which launched in November 2017 on Amazon Channels, is now available on web browsers, rolling out on Roku, iOS and Android devices within the next week for $4.99/month or $49.99/year […]

CynCity

Cynsiders

Instagram