Is dynamic ad insertion finally ascendant? In any event, it’s got a powerful new backer. Among several announcements during his NAB keynote address, Google exec Daniel Alegre said that the tech giant will be rolling out dynamic ad insertion features via its DoubleClick ad platform, making cross-screen addressable ad-serving capabilities available to TV broadcasters. Broadcasters will be able to swap out ads in streamed content, replacing the original broadcast ads, in order to more precisely target audiences using programmatic tools. Roku and Cablevision will be Google’s first two partners in the space. (Alegre says that Google already tested the addressable advertising features during the Rugby World Cup finals on France’s TF1, and during the GOP Republican presidential debates on Fox News.) Alegre also announced that Google will soon add TV listings, detailing when and where a show can be viewed digitally or on cable, to Google Search. He gave no precise timeline as to when the feature would roll out.
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Among the highlights and surprises, Sandra Oh is the first Asian American woman to be nominated as Lead Actress in a Drama Series (for BBC America’s Killing Eve)….ABC’s Modern Family failed to land a comedy series or acting nomination for the first time since its launch in 2009…. Nat Geo’s Genius: Picasso grabbed seven nods….After […]
The 70th annual Emmy Awards nominations were announced on Thursday. HBO’s Game of Thrones led the pack with 22 noms, while NBC’s Saturday Night Live and HBO’s Westworld each nabbed 21, and Hulu’s The Handmaid’s Tale followed with 20. Netflix was tops among networks with 112 total nominations, followed by HBO with 108 and NBC […]
The United States Olympic Committee named Sarah Hirshland as its 12th chief executive officer. Hirshland comes to the org after serving as chief commercial officer for the United States Golf Association. “The USOC is at a critical time in its history and requires an energetic, creative and inspiring leader who is capable of building on […]
Wednesday’s FIFA World Cup Semifinal featuring a Croatia upset over England delivered 5,504,000 viewers to the FOX broadcast network and set an all-time FIFA World Cup Semifinal streaming record, according to the company. The match was up 61% from the Spain/Germany match in the corresponding 2010 window and ran nearly even with Netherlands/Argentina in 2014. […]