Google to debut dynamic ad insertion options, partnering with Cablevision and Roku

Is dynamic ad insertion finally ascendant? In any event, it’s got a powerful new backer. Among several announcements during his NAB keynote address, Google exec Daniel Alegre said that the tech giant will be rolling out dynamic ad insertion features via its DoubleClick ad platform, making cross-screen addressable ad-serving capabilities available to TV broadcasters. Broadcasters will be able to swap out ads in streamed content, replacing the original broadcast ads, in order to more precisely target audiences using programmatic tools. Roku and Cablevision will be Google’s first two partners in the space. (Alegre says that Google already tested the addressable advertising features during the Rugby World Cup finals on France’s TF1, and during the GOP Republican presidential debates on Fox News.) Alegre also announced that Google will soon add TV listings, detailing when and where a show can be viewed digitally or on cable, to Google Search. He gave no precise timeline as to when the feature would roll out.

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MORE NEW JOBS!

Job of the Week BUSINESS DEVELOPMENT DIRECTOREkoNYC Serve as a leader/liaison between Eko’s strategic partners & internal teams; continue building current relationships with dist and content partners to grow. Min 7 yrs exp w/dist and/or content partnerships at a media co. Full info/apply HERE CynopsisJOBS Good morning. It’s Wednesday April 25, […]

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Get a better Job!

Job of the Week BUSINESS DEVELOPMENT DIRECTOREkoNYC Serve as a leader/liaison between Eko’s strategic partners & internal teams; continue building current relationships with dist and content partners to grow. Min 7 yrs exp w/dist and/or content partnerships at a media co. Full info/apply HERE CynopsisJOBS Good morning. It’s Wednesday April 25, […]

Hulu’s The Path canceled after three seasons

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Crackle orders season two of The Oath

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