Houston, we have a video viewability problem. Nearly 46 percent of video ads across desktop and mobile web are never seen, according to a new report from Google. Based on the video ads the search giant serves across the web, that number does not include spots on YouTube. Google reports 91 percent of YT video ads on sites and apps showed up on a screen at least half in view for at least two seconds (MRC standard). Of the unviewed ads, not including those not viewed on YT, 76 percent never appeared on the screen or played in a background. The remaining 24 percent could be seen, but a user scrolled past the video before playing for two seconds. YT only runs video ads within the player, which is part of the TrueView that only charges advertisers if the brand’s ad is watched for 30 seconds.
Job of the Week RESEARCH DIRECTORNBCPHL Lead all research efforts for stations w/primary goal of helping drive rev through creative use of all of our qualitative/quantitative rsrch tools. Create daily, persuasive ratings & ad non-linear aud stories for sales team to use w/clients. Full info/apply HERE CynopsisJOBS Good morning. It’s Sunday […]
Jeff Zucker, CNN Worldwide’s president, is taking a six-week leave from the company to deal with heart surgery. A CNN spokeswoman confirmed the information tweeted on Thursday morning by the net’s media correspondent Brian Stelter. “He assured everyone he is going to be just fine,” posted Stelter, reporting Zucker’s comments from a news meeting.
Comedy Central is getting more animated, adding King of the Hill and The Cleveland Show to its lineup. The network has acquired all 13 seasons of King of the Hill, set to bow on Monday, July 23, as well as all four seasons of ensemble comedy The Cleveland Show, launching this fall.
Lots of news out of Bristol yesterday, including ESPN locking in Hall of Fame sportscaster Linda Cohn, the longest-tenured anchor for the SportsCenter, has signed a new deal to remain with the company in a multi-year agreement. Cohn originally joined ESPN in 1992 and anchored her first SportsCenter on July 11, 1992. Deal points will […]
ELEAGUE and the US Air Force inked an expanded multi-tournament marketing partnership ahead of the ELEAGUE CS:GO Premier 2018 in a deal that will see Air Force serve as ELEAGUE’s first-ever official armed forces partner across all platforms. The deal will see Air Force activate across a number of branded integrations and placements, highlighting the […]