Houston, we have a video viewability problem. Nearly 46 percent of video ads across desktop and mobile web are never seen, according to a new report from Google. Based on the video ads the search giant serves across the web, that number does not include spots on YouTube. Google reports 91 percent of YT video ads on sites and apps showed up on a screen at least half in view for at least two seconds (MRC standard). Of the unviewed ads, not including those not viewed on YT, 76 percent never appeared on the screen or played in a background. The remaining 24 percent could be seen, but a user scrolled past the video before playing for two seconds. YT only runs video ads within the player, which is part of the TrueView that only charges advertisers if the brand’s ad is watched for 30 seconds.
After Deadline reported that Fox’s Lethal Weapon was in danger of cancellation due to outbursts by one of the series’ stars, Clayne Crawford, the actor admitted to being reprimanded for two incidents, once for reacting in anger amid “working conditions that did not feel safe,” and once for “an unfortunate event” involving a piece of […]
Monster Week returns to Animal Planet starting Sunday, May 27 at 8p with the 100th episode of Finding Bigfoot. The week will also bring new episodes of World’s Scariest Animal Attacks, Deadliest Places on Earth, River Monsters and Expedition Unknown.
FOX Sports marks the 50-day countdown to the 2018 FIFA World Cup Russia with the unveiling of its lineup of international broadcasters for this summer’s global event, which runs on FOX and FS1 from June 14 to July 15. The roster is comprised of six broadcast teams overall led by play-by-play announcer John Strong and […]
Meanwhile, the Commission on College Basketball recommended overt changes in a move to clean up the sport, including an end to the one-and-done rule, potential lifetime bans for rule-breakers as well as changes to the relationship between the NCAA and apparel companies. NCAA president Mark Emmert has said he wants reforms in place by August, […]
ESP Gaming continues to shore up its lineup, announcing at the Esports Upfront that it had acquired online esports tournament provider Auzom, best known for its competitive PUBG leagues and broadcasts across North America and Europe. As part of the deal, Auzom will become the online tournament platform for ESP Gaming’s competitive gaming events and […]