Google finds 54% of video ads not viewable across web

Houston, we have a video viewability problem. Nearly 46 percent of video ads across desktop and mobile web are never seen, according to a new report from Google. Based on the video ads the search giant serves across the web, that number does not include spots on YouTube. Google reports 91 percent of YT video ads on sites and apps showed up on a screen at least half in view for at least two seconds (MRC standard). Of the unviewed ads, not including those not viewed on YT, 76 percent never appeared on the screen or played in a background. The remaining 24 percent could be seen, but a user scrolled past the video before playing for two seconds. YT only runs video ads within the player, which is part of the TrueView that only charges advertisers if the brand’s ad is watched for 30 seconds.

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MORE NEW JOBS!

MORE NEW JOBS!

Job of the Week DIRECTOR, DIGITAL PRODUCT DEVELOPMENT PGA TOUR FL Oversee our products, providing leadership across the TOUR to conceptualize/build/deliver our digital platforms. 8+ yrs related work exp. Knwldg of mult functional areas such as Prod Mngmnt, Engineering, Content dvlpmnt & UX/UI cust fan support. Full info/apply HERE CynopsisJOBS Good […]

Get your new job here!

Get your new job here!

Job of the Week DIRECTOR, DIGITAL PRODUCT DEVELOPMENT PGA TOUR FL Oversee our products, providing leadership across the TOUR to conceptualize/build/deliver our digital platforms. 8+ yrs related work exp. Knwldg of mult functional areas such as Prod Mngmnt, Engineering, Content dvlpmnt & UX/UI cust fan support. Full info/apply HERE CynopsisJOBS Good […]

Wendy Williams heads to late night on Bounce

The Wendy Williams Show heading to late night on Bounce.

The Wendy Williams Show is heading to late night. Bounce secured day and date repurpose rights to the talk show from Lionsgate’s Debmar-Mercury and will begin airing it weeknights at 11p starting Monday, March 5. “The opinionated voice of The Wendy Williams Show has come to symbolize pop culture,” said Jonathan Katz, President and CEO […]

Sinclair gets Raw

Sinclair gets Raw

With Sinclair Broadcasting’s acquisition of Tribune Media likely a few weeks from final approval, the Federal Communications Commission’s independent watchdog is investigating dealings between Sinclair and FCC Chairman Ajit Pai, reports the New York Times. The probe, looking at whether Pai and aides improperly pushed for rule changes timed to benefit Sinclair, has been in […]

FOX launches Daytona drones

FOX launches Daytona drones (Facebook)

FOX Sports paved its road for the upcoming Daytona 500, mapping out production details for its coverage of Sunday’s race, which will run at 2:30p on FOX. This year will see the addition of aerial drone coverage as well as a record number of in-car cameras for the event with 14 in the cards. In […]

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