Genius Brands amplifies its market share with new Sony Music deal

Genius Brands International is singing a new tune. The company behind Baby Genius, Thomas Edison’s Secret Lab and recently announced SpacePOP is partnering with Sony Music Entertainment and its Legacy Recordings label to launch kids music labelGenius Brands Music. The new imprint will produce and distribute original music and cover tunes in the global market. Under the multiyear agreement, Sony will distribute Genius Brands Music under two categories: Baby Genius for the toddler market and Kid Genius for children and tweens. “Music has more and more, become the universal language of kids. It is simply not possible to effectively launch a kids brand today without music playing an integral role,” said GCI chairman Andy Heyward. SpacePOP, currently in production on 100-plus serialized, music-driven animated videos, will be digitally distributed via the SpacePOP channel on YouTube and other digital platforms and supported by GBI’s music-based apps, web series, linear TV exposure and licensing. Among the music exec talent working with the brand are Ron Fair (Fergie, Mary J. Blige, Christina Aguilera); Stefanie Fair, a founding member of RCA’s Wild Orchid with Fergie; and veteran music producer and composer John Loeffler (Kidz Bop, Pokemon).

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