FOX Sports, Sporting News form digital tag team

In a move of the “two great tastes that taste great together” variety, FOX Sports Digital and Sporting News Media announced a cross-platform content, distribution, and media partnership designed to bolster each company’s “ability to offer the most comprehensive digital sports video and editorial coverage across the web.” The new alliance is projected to reach an estimated 55 million plus digital sports fans every month. As part of the deal, the two companies will share content and traffic across its top sports properties, including FOXSports.com, SportingNews.com and Goal.com. The new comScore entity will be called “FOX Sports Digital – Sporting News Media.”

In addition, the two companies will develop joint digital video programming and editorial content, joint sales offerings, as well as expand upon each party’s native advertising executions. FOX Sports Digital will also distribute FOXSports.com and FOX Sports 1 video content via the Sporting News ePlayer platform, extending the reach of FOX Sports Digital’s exclusive off-network video opportunities.

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