FOX Sports sliced open its marketing plans for next week’s 115th U.S. Open Championship, dubbing it the largest marketing effort in the history of the event and one of the biggest ever executed by FOX Sports. The campaign features three distinct television spots spanning FOX, FOX Sports 1, FOX Sports’ Regional Networks, FX and local FOX broadcast network affiliates, in addition to other major cable networks, including CNN, The History Channel, Discovery Channel and Comedy Central. Online promotional elements include custom unit displays and videos on the GOLF, GOLFWEEK, Sports Illustrated and Sporting News websites, while social media buys appear on both Facebook and Twitter. Off channel, FOX Sports’ is also working with the United States Golf Association on the annual Open for All Trophy Tour leading up to the championship.
Jeff Zucker, CNN Worldwide’s president, is taking a six-week leave from the company to deal with heart surgery. A CNN spokeswoman confirmed the information tweeted on Thursday morning by the net’s media correspondent Brian Stelter. “He assured everyone he is going to be just fine,” posted Stelter, reporting Zucker’s comments from a news meeting.
Comedy Central is getting more animated, adding King of the Hill and The Cleveland Show to its lineup. The network has acquired all 13 seasons of King of the Hill, set to bow on Monday, July 23, as well as all four seasons of ensemble comedy The Cleveland Show, launching this fall.
Lots of news out of Bristol yesterday, including ESPN locking in Hall of Fame sportscaster Linda Cohn, the longest-tenured anchor for the SportsCenter, has signed a new deal to remain with the company in a multi-year agreement. Cohn originally joined ESPN in 1992 and anchored her first SportsCenter on July 11, 1992. Deal points will […]
ELEAGUE and the US Air Force inked an expanded multi-tournament marketing partnership ahead of the ELEAGUE CS:GO Premier 2018 in a deal that will see Air Force serve as ELEAGUE’s first-ever official armed forces partner across all platforms. The deal will see Air Force activate across a number of branded integrations and placements, highlighting the […]
Sold-out Springsteen on Broadway will launch globally on Netflix December 15, the day the one-man show ends its Broadway run. “The purpose of the film is to bring this incredibly intimate show to Bruce’s entire audience intact and complete,” said Bruce Springsteen manager Jon Landau. “In addition to its many other virtues, Netflix has provided […]