FOX Sports sliced open its marketing plans for next week’s 115th U.S. Open Championship, dubbing it the largest marketing effort in the history of the event and one of the biggest ever executed by FOX Sports. The campaign features three distinct television spots spanning FOX, FOX Sports 1, FOX Sports’ Regional Networks, FX and local FOX broadcast network affiliates, in addition to other major cable networks, including CNN, The History Channel, Discovery Channel and Comedy Central. Online promotional elements include custom unit displays and videos on the GOLF, GOLFWEEK, Sports Illustrated and Sporting News websites, while social media buys appear on both Facebook and Twitter. Off channel, FOX Sports’ is also working with the United States Golf Association on the annual Open for All Trophy Tour leading up to the championship.
In the latest Discovery shuffle post-Scripps acquisition, Jane Latman is new GM at Travel Channel, reporting to Henry Schleiff. Latman also will continue to serve as EVP, development and research, for Investigation Discovery and American Heroes Channel, and GM of Destination America.
Using science as the foundation for stunts and practical jokes, SciJinks, the new science prank show hosted by Johnny Galecki, will premiere Wednesday, May 16 at 10p on Science Channel. Galecki, along with science “prankologists” Tamara Robertson and Jason Latimer, test out science on unsuspecting marks, drawing from chemistry, physics, technology, engineering and more.
Amazon Prime Video continues to bolster its sports rights portfolio, locking in a deal with the USTA to snag the exclusive live telecast rights to the US Open Tennis Championships for the United Kingdom and Republic of Ireland. The five-year agreement, which begins with the 2018 US Open, will bring live and on-demand content to […]
Armed with its new Thursday Night Football package, FOX kicks off its coverage of the regular season with Week 1 as a national weekend on Sept. 9 pitting the Cowboys/Panthers and the Seahawks/Broncos at 4:25p while Thanksgiving will see the Redskins/Cowboys on the channel. This year’s Thursday Night Football package on FOX begins in Week […]
CBS renewed 11 more series for the 2018-19 season, for a total of 17, including the entire Tuesday and Friday night lineups. Coming back are Blue Bloods, Bull, Hawaii Five-0, Madam Secretary, MacGyver, NCIS: Los Angeles, NCIS: New Orleans, Survivor, The Amazing Race, 48 Hours and 60 Minutes.