FOX Sports sliced open its marketing plans for next week’s 115th U.S. Open Championship, dubbing it the largest marketing effort in the history of the event and one of the biggest ever executed by FOX Sports. The campaign features three distinct television spots spanning FOX, FOX Sports 1, FOX Sports’ Regional Networks, FX and local FOX broadcast network affiliates, in addition to other major cable networks, including CNN, The History Channel, Discovery Channel and Comedy Central. Online promotional elements include custom unit displays and videos on the GOLF, GOLFWEEK, Sports Illustrated and Sporting News websites, while social media buys appear on both Facebook and Twitter. Off channel, FOX Sports’ is also working with the United States Golf Association on the annual Open for All Trophy Tour leading up to the championship.
The Wendy Williams Show is heading to late night. Bounce secured day and date repurpose rights to the talk show from Lionsgate’s Debmar-Mercury and will begin airing it weeknights at 11p starting Monday, March 5. “The opinionated voice of The Wendy Williams Show has come to symbolize pop culture,” said Jonathan Katz, President and CEO […]
With Sinclair Broadcasting’s acquisition of Tribune Media likely a few weeks from final approval, the Federal Communications Commission’s independent watchdog is investigating dealings between Sinclair and FCC Chairman Ajit Pai, reports the New York Times. The probe, looking at whether Pai and aides improperly pushed for rule changes timed to benefit Sinclair, has been in […]
FOX Sports paved its road for the upcoming Daytona 500, mapping out production details for its coverage of Sunday’s race, which will run at 2:30p on FOX. This year will see the addition of aerial drone coverage as well as a record number of in-car cameras for the event with 14 in the cards. In […]
Ahead of NBA All-Star festivities, Turner Sports announced that NBA on TNT’s live game coverage this season is delivering the net’s most viewed season-to-date viewership since 2013-14 with an average of 1.9 million viewers through 44 telecasts. That is up 20% over last year with double-digit growth across all key demos – People 18-34 (+20%), […]
The CW is adding a 2-hour Sunday primetime block next season. Nine years ago the CW returned Sunday to its affiliates, but now, up 3% year-to-date in total viewers and boasting the youngest median age in broadcast, the net has inked agreements for clearances on 6 nights. “As one of the largest CW affiliate groups, […]