FOX Sports cooks up new Daytona promotion

Just in time for Daytona, FOX Sports is cooking up a new promotion with Meredith Corporation and Allrecipes.com to launch a food-focused social community dedicated to NASCAR fans. The page launches this weekend timed with Sunday’s Daytona 500 and offers “new and exciting content, along with recipes, videos and entertaining tips to NASCAR fans by creating a personalized user experience on Allrecipes.com.” The site will promote FOX NASCAR coverage and encourage the sport’s community of followers to tune-in and watch the events live while FOX Sports will drive viewers to the site for inspiration to prepare their own viewing parties at home, which will feature race day party menus.

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