Just in time for Daytona, FOX Sports is cooking up a new promotion with Meredith Corporation and Allrecipes.com to launch a food-focused social community dedicated to NASCAR fans. The page launches this weekend timed with Sunday’s Daytona 500 and offers “new and exciting content, along with recipes, videos and entertaining tips to NASCAR fans by creating a personalized user experience on Allrecipes.com.” The site will promote FOX NASCAR coverage and encourage the sport’s community of followers to tune-in and watch the events live while FOX Sports will drive viewers to the site for inspiration to prepare their own viewing parties at home, which will feature race day party menus.
Netflix reported ending 4Q17 with 110.6 million paid subscribers globally, up a record-breaking 8.3 million for the quarter. Profit for the quarter was $186 million or 41 cents a share, up from $67 million, or 15 cents a share a year ago. Shares jumped over 8% after hours, boosting the market capitalization of the company […]
Disney Junior ordered a second season of animated Vampirina, starring Lauren Graham, James Van Der Beek and Isabella Crovetti as friendly vampires. The October 1 premiere, simulcast on Disney Channel and Disney Junior, ranked as the preschooler platform’s highest-rated new series debut in close to a year among Kids 2-5, 2-8 and A18-49.
A dramatic comeback by the Patriots pushed CBS Sports’ coverage of the AFC Championship to season highs, as the game ranked as the highest-rated game of the 2017 NFL season, drawing an average overnight household rating/share of 27.3/50 in the metered markets, according to Nielsen. That number is also high enough to rate as the […]
The LPGA launched its 2018 advertising campaign on Golf Channel ahead of this week’s season-opening tournament, the Pure Silk-Bahamas LPGA Classic. With a push of ‘A Global Tour Like No Other,’ the 2018 edition of the campaign was created by Austin-based ad agency Divot Group and the spots will be rolled out during telecasts on […]
Discovery Channel and Science Channel group chief Rich Ross said at Sundance over the weekend that Oscar-winning filmmakers Fisher Stevens and Ross Kauffman are behind a new documentary for the network, Taken by the Tiger, about the rapidly diminishing population of tigers in the wild.