FOX revs up new Daytona toys

NASCAR is expected to formally unveil a charter system today. The “major NASCAR announcement” should see details of a new system designed to offer owners a deeper financial position in the sport with early reports suggesting that 36 charters would be guaranteed a spot in each race. More details tomorrow.

Speaking of NASCAR, FOX Sports detailed its tech plans for the upcoming Daytona 500. This year will see the company utilize immersive 3D graphics for its telecast, giving reporters the ability to point out the features of a racecar in augmented reality through the virtual version of the cutaway car. Other broadcast components will include virtual graphics, super motion and higher frame rates, a new lens and positions for the Gopher Cam, as well as ground cam positioning and the Gyro-Cam.

Related Stories

Ross Kauffman, Fisher Stevens get behind new Discovery doc

Ross Kauffman, Fisher Stevens get behind new Discovery doc

Discovery Channel and Science Channel group chief Rich Ross said at Sundance over the weekend that Oscar-winning filmmakers Fisher Stevens and Ross Kauffman are behind a new documentary for the network, Taken by the Tiger, about the rapidly diminishing population of tigers in the wild.

Good news in syndication for Steve

Good news in syndication for ‘Steve'

Steve Harvey’s daytime series Steve got a second season renewal in national syndication. The series already been sold in 90 percent of the US on NBC-owned stations and station groups including Sinclair and Hearst.

CBS Sports Digital prepares for evolution

CBS Sports Digital prepares for evolution

Amid a landmark year for CBS Sports Digital in 2017, where the outlet’s platforms ranked second in comScore’s sports category for the fifth consecutive month in December and saw 9% year-over-year growth in 2017, the group kicked off 2018 with the announcement that it had promoted Jeff Gerttula to Executive Vice President and General Manager […]

Pringles stacks up Super Bowl plans

Pringles stacks up Super Bowl plans

Pringles is making its maiden voyage for the Super Bowl, announcing that the brand will launch its first-ever Super Bowl advertisement. Bill Hader will star in the 30-second spot, which will showcase ‘flavor stacking’, where consumers blend different flavors to create new ones. “The Pringles Super Bowl advertisement is an opportunity to show people a […]

More jobs right HERE!

More jobs right HERE!

Job of the Week CREATIVE DIRECTOR ESP GAMING Las Vegas Own the front-to-end design process for ESP Gaming’s prod projects. Deep TV design exp, world class creative vision, passion for sports and competitive gaming, 7+ yrs in creating TV brdcst packages (sports or esports). Full description HERE Resume HERE CynopsisJOBS […]

CynCity

Cynsiders

Instagram