Fox makes a big ratings call

Fox will be the first of the Big Five to drop Live+SD ratings, following the lead of cable nets like AMC and FX. “It’s time for us to ‘walk the walk’ and change the conversation. The Live + Same Day rating does not reflect the way people are watching our series,” said Fox chairmen/CEOs Dana Walden and Gary Newman in a memo. “It leaves out the vast majority of fans who choose to watch on DVRs, and virtually ignores those who stream our shows or watch on demand.” The execs point out that over 30 days, seven Fox series at least double their same-day audience across platforms, and over half the network’s ads are sold on a C7 basis. Same-day numbers for live and special events will still be reported.

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