FOX Sports is revving up for the 58th running of the Daytona 500 on Feb. 21 with a rolling marketing campaign targeting the social aspect of celebrating the race with family and friends. The campaign features a “Happy Daytona Day” anthem that premiered on Sunday, while an LA “Police Chase” spot featuring company rookie Jeff Gordon and The Simpsons celebrating Daytona Day are also on the schedule. “Not unlike the phenomenon surrounding events like the Super Bowl and the Kentucky Derby, the Daytona 500 and its fans have their own set of rituals and traditions for the opening race of the NASCAR season,” said Robert Gottlieb, EVP of Marketing for FOX Sports. “We saw this as an opportunity to amplify that atmosphere to a whole new level.”
Della Reese, the breakout jazz/gospel singer whose TV credits include talk show Della and Touched By an Angel, died last night at age 86. “I know heaven has a brand new angel this day,” said Reese’s Touched By an Angel co-star, Roma Downey.
Nashville’s 6th season will be its last. “After more than 120 episodes of unforgettable television, we believe that creatively it is time for the series to come to a triumphant close,” said Kevin Beggs, chairman of producer Lionsgate Television Group. Nashville, which moved from ABC for season 5, ranks as CMT’s highest-rated and most-watched show […]
George Clooney is headed back the small screen. The ER alum will star in and direct a 6-episode series for Paramount Television and Anonymous Content, based on the Joseph Heller novel Catch-22.
AT&T is nearing a deal to acquire a full stake Otter Media, its joint digital video venture with the Chernin Group, according to a new report from Digiday. Otter Media – whose properties include Fullscreen, Crunchyroll, Hello Sunshine, and Gunpowder & Sky – was first formed in 2014. Since its inception, it’s been a purely […]
Dana Walden, the co-chair and CEO of Fox Television Group, has joined Hulu’s board of directors. Two other Fox execs already were already serving on the board: Peter Rice, the President of 21st Century Fox, and Brian Sullivan, the President and COO of Fox Networks Group’s Digital Consumer Group. 21st Century Fox currently owns a […]