FOX gets social for World Cup party

FOX Sports kicked in new deals with Snapchat and Twitter for the 2018 FIFA World Cup. The new platforms will see FOX Sports produce a 30-minute live show with host Rachel Bonnetta, streamed exclusively on Twitter from Moscow’s Red Square each match day, offering previews, recaps and Twitter reaction as well as original segments produced by FOX’s team in Moscow. FOX will also provide near-live video highlights to Twitter for each game. On Snapchat, FOX Sports will produce a Publisher Story that chronicles the day-by-day drama of the month-long tournament as well as a FIFA World Cup “Our Stories,” featuring video highlights of goals and other key moments from the tournament. “We are excited to collaborate with FOX Sports to bring an exclusive daily live show, expert analysis and video highlights from the 2018 FIFA World Cup to Twitter alongside the best curated real-time conversation,” says Anthony Noto, COO at Twitter. “Passionate soccer fans will need to look no further than FOX and Twitter to find everything that’s happening at this summer’s tournament.”

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