FOX Sports kicked in new deals with Snapchat and Twitter for the 2018 FIFA World Cup. The new platforms will see FOX Sports produce a 30-minute live show with host Rachel Bonnetta, streamed exclusively on Twitter from Moscow’s Red Square each match day, offering previews, recaps and Twitter reaction as well as original segments produced by FOX’s team in Moscow. FOX will also provide near-live video highlights to Twitter for each game. On Snapchat, FOX Sports will produce a Publisher Story that chronicles the day-by-day drama of the month-long tournament as well as a FIFA World Cup “Our Stories,” featuring video highlights of goals and other key moments from the tournament. “We are excited to collaborate with FOX Sports to bring an exclusive daily live show, expert analysis and video highlights from the 2018 FIFA World Cup to Twitter alongside the best curated real-time conversation,” says Anthony Noto, COO at Twitter. “Passionate soccer fans will need to look no further than FOX and Twitter to find everything that’s happening at this summer’s tournament.”
Showtime issued a statement responding to complaints that Sacha Baron Cohen posed as a disabled veteran to dupe interviewees on new comedy Who Is America?. “Baron Cohen did not present himself as a disabled veteran, and viewers nationwide who watched the premiere on Sunday can now attest to that,” said Showtime. “In Sunday’s episode, during […]
Vince Gilligan (Breaking Bad) inked a new three-year deal with Sony Pictures Television, his home for eleven years, that calls for him to continue as EP/showrunner on Better Call Saul with Peter Gould, as well as develop new projects via his High Bridge Productions. “Vince is a cornerstone of the success of Sony Pictures Television […]
With the World Cup generating $269 million in estimated ad revenue for in game advertising alone, the tournament accounted for 6.04 billion TV ad impressions on 8,576 ad airings across six networks, according to iSpot.tv (TV ad analytics) & Canvs (emotion measurement). Overall, Volkswagen topped estimated spend for the tournament with $22.79 million, followed by […]
The NCAA Division I Men’s Basketball Committee locked in Houston, Phoenix, San Antonio and Indianapolis to host the 2023-2026 Final Fours. The announcement wrapped up a year-long process that included seven finalist cities that also included Detroit, Los Angeles and North Texas.
President Trump has granted a follow-up White House interview to CBS Evening News anchor Jeff Glor, slated for Wednesday, July 18. Glor talked to POTUS in Scotland, ahead of Trump’s summit with Russian President Vladmir Putin.