Food Network celeb Duff Goldman (Ace of Cakes) has cooked up a YouTube channel with Collective Digital Studio focusing on food and desserts. The venture starts with two to three weekly shows, including one in which Goldman creates his signature, customized cakes for YouTube’s biggest stars, as well as how-to videos, snack hacks, pranks and baking fails. “Ace of Cakes was a huge success, and with that as a platform, I was able to grow my brand far beyond the television screen,” said Goldman. “As I continue my next chapter, I have that desire to reach new audiences with creative, interactive programming centered around food and cooking, and YouTube was the place I had to be.” CDS will work with Goldman to program and produce content for the channel.
Grey’s Anatomy’s Ellen Pompeo (Grey’s Anatomy) signed a new 2-year deal with ABC Studios, paving the way for a renewal of the medical drama for seasons 15 and 16. As part of the agreement, reportedly worth $20 million per year, Pompeo becomes a producer for Grey’s and a co-exec producer on its upcoming untitled spin-off.
Endeavor Content snatched the rights to Michael Wolff tell-all Fire and Fury: Inside the Trump White House, with the aim of turning it into a TV series. Wolff will exec produce and Two Cities Television head Michael Jackson will produce.
With week two of Overwatch League underway, the newborn org reports that its first week drew more than ten million viewers. With Twitch on-board as partner, opening day drew an average audience per minute of 408,000, and 280,000 for the week as over 10 million viewers tuned in over the four-day period via Twitch, MLG, […]
Las Vegas-based team Rogue has a new owner, as ReKTGlobal announced that it was acquiring the esports organization. The esports infrastructure company now takes on a team that previously saw investment from DJ and EDM entrepreneur Steve Aoki, and will “provide the necessary resources and infrastructure for Rogue to take its expansion to a new […]
Coca-Cola is tapping International Speedway Corporation and NASCAR through an extension to each of its long-standing partnerships through 2023. Described as a “first-of-its kind integrated agreement,” the deal with ISC will continue Coca-Cola’s position s at 21 race tracks in 2018 while the brand continues its role as the ‘Official Soft Drink of NASCAR’. “This […]