FIFA sponsors take a stand ahead of Zurich meeting

As FIFA reconvenes in Zurich to ponder its future, two of the organizations top sponsors are pushing for reform. Reuters reports that Coca-Cola and McDonald’s “both made it clear that they are deeply unhappy with the way FIFA is governed and want major change.” Coca-Cola urged FIFA to support the creation of an independent body to reform the way the organization is operated. “We have written to FIFA and asked them to support an independent third-party commission for reforms,” a spokeswoman for Coca-Cola said on Friday. Meanwhile, McDonald’s said it has told FIFA that there needs to be “meaningful changes to restore trust and credibility with fans and sponsors alike,” stressing that FIFA’s internal controls and compliance culture “are inconsistent with expectations McDonald’s has for its business partners throughout the world.”

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