Fandango to kick off fifth video series with largest promotional campaign

Fandango will kick off its fifth original digital series I Love Movies as part of the company’s largest promotional campaign. Starting May 6, the summer long program will feature celebrity pro-social events, VIP movie screenings, festival sponsorships, social media openings and TV ads. Airing across Fandango’s Movieclips YouTube channel, Hulu, Roku and Samsung’s Milk Video Service, I Love Movies will feature interviews with cultural influencers outside the film industry on their favorite movie memories. First guests will include NBA All-Star Dwight Howard, Reba McEntire, Tony Hawk, five-time heavyweight champion Evander Holyfield, Larry King, rock legend Slash, Shaun Robinson and country music artist Darius Rucker… also, the Fandango app for the Apple Watch will launch this Friday, in time for the Avengers: Age of Ultron to hit theaters. The app will let moviegoers bring up the mobile barcoded ticket after purchase on an iPhone, which can then be scanned for admission, among other features.

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