All’s not well in the land of BuzzFeed. The digital media company just fired about 100 staffers – roughly 7% of its workforce. The company is also planning some big changes to its monetization efforts, according to an announcement from CEO Jonah Peretti. (Indeed, most of the new layoffs hit BuzzFeed’s ad sales and business operations teams.) In a memo to staff, Peretti indicated that BuzzFeed will now expand its efforts to areas such as e-commerce and programmatic ad sales, as opposed to just native advertising. As part of the reorganization, BuzzFeed President Greg Coleman will vacate his position, though he’ll stay on as an advisor. The company’s drastic new measures aren’t terribly surprising: Earlier this month, the Wall Street Journal reported that the company is on track to fall 15 to 20 percent short of its 2017 revenue projections.
Grey’s Anatomy’s Ellen Pompeo (Grey’s Anatomy) signed a new 2-year deal with ABC Studios, paving the way for a renewal of the medical drama for seasons 15 and 16. As part of the agreement, reportedly worth $20 million per year, Pompeo becomes a producer for Grey’s and a co-exec producer on its upcoming untitled spin-off.
Endeavor Content snatched the rights to Michael Wolff tell-all Fire and Fury: Inside the Trump White House, with the aim of turning it into a TV series. Wolff will exec produce and Two Cities Television head Michael Jackson will produce.
With week two of Overwatch League underway, the newborn org reports that its first week drew more than ten million viewers. With Twitch on-board as partner, opening day drew an average audience per minute of 408,000, and 280,000 for the week as over 10 million viewers tuned in over the four-day period via Twitch, MLG, […]
Las Vegas-based team Rogue has a new owner, as ReKTGlobal announced that it was acquiring the esports organization. The esports infrastructure company now takes on a team that previously saw investment from DJ and EDM entrepreneur Steve Aoki, and will “provide the necessary resources and infrastructure for Rogue to take its expansion to a new […]
Coca-Cola is tapping International Speedway Corporation and NASCAR through an extension to each of its long-standing partnerships through 2023. Described as a “first-of-its kind integrated agreement,” the deal with ISC will continue Coca-Cola’s position s at 21 race tracks in 2018 while the brand continues its role as the ‘Official Soft Drink of NASCAR’. “This […]