Facebook revealed that – in a move to “better understand the connection between TV tune-in and activity” on the platform – it tapped the services of Nielsen to examine the relationship between social activity on Facebook during NFL games and live TV ratings. Looking into nine, nationally-broadcast, regular season games in Oct. and Nov., the companies found that 15 minutes before the kickoff, Shares and Posts delivered a “strong estimator” of the first-minute TV audience, noting that an increase of one Post within the 15 minute period before the game correlated to approximately 250 additional viewers in the first minute, while an additional Share correlated to 1,000 viewers in the same time frame.
Barack and Michelle Obama inked a multi-year deal with Netflix. Said the former president, “We hope to cultivate and curate the talented, inspiring, creative voices who are able to promote greater empathy and understanding between peoples.” The deal includes scripted and unscripted series, documentaries and features, via a new company the Obamas set up called […]
BBC America reached over 11 million viewers for the royal wedding on Saturday, the biggest audience in network history. 1.2 million viewers, and 430,000 among A25-54, watched the live ceremony, making it a top three cable network on all of U.S. television for total viewers and A25-54, and second only to CNN among A18-49.
Smackdown appears set to head to FOX, where WWE has reportedly agreed in principle to bring the property to FOX in a five-year deal with a total value of more than $1 billion, according to ESPN. The series has run on NBC Universal networks since 2010, although NBCU opted to only keep Raw in the […]
Epic Games is lining up $100 million for Fortnite competitions during the 2018-19 season, with funding dedicated toward esports prize pools. “We’re getting behind competitive play in a big way, but our approach will be different – we plan to be more inclusive, and focused on the joy of playing and watching the game,” the […]
The groundbreaking royal wedding on Saturday included romance, a gospel choir, celebrities, adorable kids, dazzling couture, and an impassioned speech from an American bishop that all made for must-see TV. And almost 30 million U.S. viewers saw it live over 15 networks, despite the early hour, up from the 23 million who watched the televised […]