Facebook’s Nielsen influence

Facebook revealed that – in a move to “better understand the connection between TV tune-in and activity” on the platform – it tapped the services of Nielsen to examine the relationship between social activity on Facebook during NFL games and live TV ratings. Looking into nine, nationally-broadcast, regular season games in Oct. and Nov., the companies found that 15 minutes before the kickoff, Shares and Posts delivered a “strong estimator” of the first-minute TV audience, noting that an increase of one Post within the 15 minute period before the game correlated to approximately 250 additional viewers in the first minute, while an additional Share correlated to 1,000 viewers in the same time frame.

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