Facebook enables targeted video ad-buying using TubeMogul

Brands and marketers can now buy targeted video ads for Facebook and Instagram using the programmatic advertising platform TubeMogul. The platform helps ad-buyers target their spends based on publisher data and TV viewership. For instance, during a beta program that 40 advertisers took part in, Expedia promoted travel packages by launching a TV campaign, learning about the demographics of who the campaign reached, then using TubeMogul to target whomever their TV spend had missed. It’s a step forward for Facebook, whose display ads are the most precisely targeted in the biz. Its video ads may catch up quickly.

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Job of the Week SR MANAGER, DIGITAL & SOCIAL SALESbeIN SportsNYC or Miami Resp for selling across all beIN Sports Digital platforms within an assigned territory while maintaining/growing the current business. 7+ yrs relevant exp in ad sales with min 5 yrs’ digital sales specific exp. Resumes to velezr@bein.net CynopsisJOBS Good […]

More jobs right HERE!

More jobs right HERE!

Job of the Week SR MANAGER, DIGITAL & SOCIAL SALESbeIN SportsNYC or Miami Resp for selling across all beIN Sports Digital platforms within an assigned territory while maintaining/growing the current business. 7+ yrs relevant exp in ad sales with min 5 yrs’ digital sales specific exp. Resumes to velezr@bein.net CynopsisJOBS Good […]

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