Facebook enables targeted video ad-buying using TubeMogul

Brands and marketers can now buy targeted video ads for Facebook and Instagram using the programmatic advertising platform TubeMogul. The platform helps ad-buyers target their spends based on publisher data and TV viewership. For instance, during a beta program that 40 advertisers took part in, Expedia promoted travel packages by launching a TV campaign, learning about the demographics of who the campaign reached, then using TubeMogul to target whomever their TV spend had missed. It’s a step forward for Facebook, whose display ads are the most precisely targeted in the biz. Its video ads may catch up quickly.

Related Stories

CBS names Margaret Brennan new moderator of Face the Nation

Face the Nation names new moderator

Margaret Brennan has been named moderator of CBS Sunday morning news show Face the Nation. Brennan, who joined CBS News in 2012, will continue as senior foreign affairs correspondent. She replaces John Dickerson, relocated to CBS This Morning after Charlie Rose’s departure amid allegations of sexual harassment; Brennan had been one Nation’s rotating subs since […]

NBC orders more Superstore

NBC orders more Superstore

NBC renewed Superstore for a fourth season. The comedy is up 6% versus year ago among A18-49 (1.7) and 3% in total viewers (5.195 million), according to Nielsen averages.

ESPN’s MLS goals

ESPN's MLS goals

ESPN fielded its programming lineup for the 2018 MLS season, carrying 31 regular-season Major League Soccer matches as well as the MLS All-Star Game this year. The slate kicks off on March 4 with the Los Angeles FC/Sounders. Overall, the slate will see 28 regular-season matches will air on ESPN with the remaining three on […]

USA hockey win is gold for NBCSN

USA hockey win is gold for NBCSN (Facebook)

Team USA’s shootout victory over Canada in the women’s hockey gold medal game on Wednesday handed NBCSN with another milestone, ranking as the most watched late-night program in NBCSN history. The game drew a TAD average of 3.7 million viewers, which included a live NBC simulcast of overtime and the shootout, as well as live […]

Misfits’ Alien horde

Misfits' Alien horde (Facebook)

Misfits Gaming is making history, announcing (along with the Miami Heat) a broad-ranging deal described as “one of the most comprehensive sponsorship partnerships in esports” with Alienware. Dealpoints will see the team leverage the brand’s slate of gear across an entire slate of categories that include laptop, desktop, mice, keyboard, mousepad, monitor and training analytics. […]

CynCity

Cynsiders

Instagram