Eyes of the soccer world focused on FIFA Congress

FIFA signed its first 2018 World Cup sponsor from Africa, agreeing to a deal with the government of Egypt. “Egypt – Experience & Invest” – a campaign which FIFA says aims to showcase the “wide spectrum of tourism experiences and investment potential Egypt has to offer” – fills the first of four African slots in a program for third-tier commercial deals. The agreement is also the first World Cup sponsorship deal for FIFA in the past five years from outside China, Qatar and Russia. FIFA now has 20 sponsors of the 34 places in its 2018 World Cup commercial program.

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