Eurosport gets an overhaul

With Discovery now fully at the helm, Eurosport, which reaches 151 million homes across Europe with its main channel, is getting an overhaul. The company is serving viewers with a new brand identity with the tagline “Fuel Your Passion” that will see specialized, rather than general, sports channels. The rebrand launches today, bolstered by a #sharemypassion social media campaign. Eurosport stated that the new identity was “recognizable, distinctive and relatable,” and will “propel Eurosport into the 21st century while acknowledging the proud heritage of innovation and expertise that has been part of Eurosport’s DNA for more than 25 years,” according to Reuters.

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