ESPYs: Stat Social reveals Twitter Audience Ratings for broadcast

ESPYs: Stat Social reveals Twitter Audience Ratings for broadcast

ESPYs: Stat Social reveals Twitter Audience Ratings for broadcast

Stat Social exclusively tracked Twitter Audience Ratings from the ESPYs on July 15 for Cynopsis. Key findings:
Demographics:
Age: 30% millennials (18-34)
Gender: 83% men
Location: 9% live in Texas
Income: 10% earn over $100K
Audience interests: Celebrity gossip, country music, humor, football, basketball, radio, television, baseball, national news, hip-hop
Favorite Brands: ESPN, NFL, Nike, NBA, Bleacher Report, MLB, TMZ, BuzzFeed, Deadspin, Huffington Post
Favorite Celebrities: Lebron James, Adam Schefter, Kobe Bryant, Kevin Durant, Stephan A. Smith, Jimmy Fallon, Drake, Erin Andrews, Kevin Hart, Skip Bayless
Favorite TV Shows: SportsCenter, HBO boxing, Doctor Who, Monday Night Football, The Daily Show, Late Night With Jimmy Fallon, SportsNation, The Walking Dead, Breaking Bad, American Idol
Source: StatSocial is the leader in Twitter analytics, to segment and target audiences like never before. Through our patented data mining and matching technology, we have identified over 50 million Twitter users and their attributes as defined by 30,000 variables.
So what does it mean?
“The awards aired on ABC, the top network of this audience (52% like ABC programming) followed by ESPN (50%), which hosted the red carpet pre-show,” Stat Social’s Audrey Hungerman told Cynopsis. “The audience’s affinity for the host, Joel Mchale, was 1.78x the Twitter average, but Chrissy Tiegen might be a target host for next year as the audience is 9.6x more likely to like her. Capital One was the main sponsor of the show (even the red carpet cam) and the audience is 1.47x more likely to like the brand.” Check out the infographic at http://www.cynopsis.com.

Related Stories

Della Reese dies at 86

Della Reese dies at 86

Della Reese, the breakout jazz/gospel singer whose TV credits include talk show Della and Touched By an Angel, died last night at age 86. “I know heaven has a brand new angel this day,” said Reese’s Touched By an Angel co-star, Roma Downey.

CMT cancels Nashville

Season 6 will be the last for Nashville

Nashville’s 6th season will be its last. “After more than 120 episodes of unforgettable television, we believe that creatively it is time for the series to come to a triumphant close,” said Kevin Beggs, chairman of producer Lionsgate Television Group. Nashville, which moved from ABC for season 5, ranks as CMT’s highest-rated and most-watched show […]

George Clooney returning to TV

George Clooney returns to TV

George Clooney is headed back the small screen. The ER alum will star in and direct a 6-episode series for Paramount Television and Anonymous Content, based on the Joseph Heller novel Catch-22.

Report: AT&T nears deal to acquire all of Otter Media

Report: AT&T nears deal to acquire all of Otter Media

AT&T is nearing a deal to acquire a full stake Otter Media, its joint digital video venture with the Chernin Group, according to a new report from Digiday. Otter Media – whose properties include Fullscreen, Crunchyroll, Hello Sunshine, and Gunpowder & Sky – was first formed in 2014. Since its inception, it’s been a purely […]

Fox TV CEO Dana Walden joins Hulu’s board

Fox TV CEO Dana Walden joins Hulu's board

Dana Walden, the co-chair and CEO of Fox Television Group, has joined Hulu’s board of directors. Two other Fox execs already were already serving on the board: Peter Rice, the President of 21st Century Fox, and Brian Sullivan, the President and COO of Fox Networks Group’s Digital Consumer Group. 21st Century Fox currently owns a […]

CynCity

Cynsiders

Instagram