ESPN reports that the NBA on ESPN is averaging 1,920,000 viewers through 19 games to start the 2017-18 season, marking a 24% rise increase over the same period in 2016 (1,557,000 viewers). Last week’s Warriors/Thunder matchup on Nov. 22 averaged 3,282,000 viewers to rank as the most-viewed regular-season game on the network since Christmas 2016 and up 196% versus the comparable game last year. “There is so much excitement surrounding the NBA and our viewership on ESPN is a reflection of that,” said Burke Magnus, ESPN Executive Vice President, Programming and Scheduling. “With a full slate of Christmas Day games next month and the start of our NBA Saturday Primetime on ABC schedule in January, it’s a great time to be an NBA fan.”
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