ESPN’s Locker combo

ESPN launched an interactive fan experience “to celebrate college football fandom,” creating the College Football Playoff Locker Room that will travel to three cities and give fans an opportunity to get in on the college football action and win prizes, including a chance to go to one of the College Football Playoff semifinal games. That experience will first hit LA tomorrow at Westfield Century City, with stops in Chicago (Water Tower Place) starting Dec. 15 and NY (The Oculus ) on Dec. 22. Fans will be encouraged to snap their best “game face” on an interactive photo booth, complete with college football themed-filters and stickers, to personalize their look. Fans who visit the Locker and take a photo will be rewarded with a small prize instantly on site and will be entered for the grand prize.

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