The quest for the College Football Playoff National Championship Trophy is literally getting animated, courtesy of a partnership between ESPN and Marvel that sees the launch of four comic book covers that feature school mascots facing off over Labor Day weekend. This will mark the fifth consecutive year that the two companies have teamed up to create one-of-a-kind artwork that pays homage to classic Marvel covers. Additionally, ESPN and Marvel have created two behind-the-scenes videos that highlight the creative process of bringing these unique visions to life.
Imagine Kids & Family, the recently formed division under Imagine Entertainment and Meredith Corporation’s in-house television production company, Four M Studios, have partnered to develop premium children’s television programming from the archives of LIFE magazine. LIFE for Kids, executive-produced by Imagine Entertainment Chairmen Brian Grazer and Ron Howard, Imagine Kids & Family President Stephanie Sperber […]
Sinclair Broadcast Group launched 24/7 ad-supported streaming service Stirr. The service offers location-based content as well as 20 national networks -Cheddar, Buzzr and Dove Channel among them – with plans to carry over 50 nets by the end of 2019. “We are entering a new era of broadcast television and our number one priority at […]
Sportradar announced the launch of ad:s, described as a new full-service marketing offer for sports betting operators, developing “in response to the strong demand and interest from the betting industry.” ad:s offers bookmakers a slate of marketing solutions that eliminates waste and streamlines their business with targeted spend on verifiable prospects that produce measurable results. […]
It is the end of an era as Bob Costas and NBC have reportedly agreed to mutually part ways, according to the New York Post. Final terms of a buyout have been reached between the two sides with Costas stating that “It’s all settled quietly and happily for all concerned.”
Another day, another deal for Riot Games, which has now locked in oil and gas behemoth Royal Dutch Shell to sponsor the League of Legends European Championship. The deal marks Shell’s first foray into esports, with the brand powering the Baron Power Play with “Shell V-Power” during LEC weekly broadcasts. “We’re proud to be collaborating […]