Saturday saw ESPN open the doors to twelve new commercials from the famed This is SportsCenter franchise, marking the first time ESPN has debuted this many new TISC spots at once as the network celebrates its 40th anniversary. Several spots will debut across TV, digital and social while others will be seen primarily on digital and social channels. Participants in the slate include the likes of Saquon Barkley, Neil Everett, Jared Goff, Linda Cohn, Brooks Koepka, Wally the Green Monster, Rutgers Scarlet Knight, Becky Lynch, Manny Machado, Kenny Mayne, Scott Van Pelt, Hannah Storm, Mr. Met, and more. “We’ve been working to develop terrific new SportsCenter scripts for a while now, and when we realized the timing worked out perfectly with our anniversary, we pressed GO!,” said Laura Gentile, SVP of Marketing. “This campaign has always been iconic, and made to delight fans. We hope they love these new spots.”
Songland was renewed by NBC. The songwriting competition is averaging a 1.1 rating among A18-49 and 5.1 million total viewers in Live+7 Nielsens so far this season, and has produced six songs that hit a #1 ranking on the iTunes music chart.
Animal Planet debuted Give a Dog a Home Live! on Tuesday with Puppy Bowl’s Dan Schachner serving as host. The show has been billed as cable’s first live weekly animal adoption series and will air live at 12p on Tuesdays and Thursdays. Each day, audiences will visit shelters and centers around the U.S. to meet […]
ESPN kicked off its 2019 NFL game coverage with a Monday Night Football doubleheader that produced dynamic results and a large audience, while also serving as a forum for a warning about a potential carriage dispute between parent Walt Disney Co. and AT&T’s distribution vehicles. On the field, New Orleans Saints kicker Will Lutz capped […]
Fred McLeod, the long-time Cleveland Cavaliers announcer died Monday night of a heart attack. A Cleveland-area native, McLeod, 67, was about to enter his 14th consecutive year with FOX Sports Ohio, as the NBA team’s play-by-play man. He had also called Cavs’ games during the 1979-80 season. He is survived by his wife, Beth, a […]
HBO renewed comedy The Righteous Gemstones for a second season. The series, which debuted on August 18, stars Danny McBride, Jody Hill and David Gordon Green and centers on a world-famous televangelist family with a long tradition of deviance, greed and charitable work.