As college football crowned a new champion, ESPN and the CFP renewed vows with Dr. Pepper to extend the brand’s deal with both parties through 2026. The brand will also continue its presenting sponsorship of the College Football Playoff National Championship Trophy and includes Dr Pepper’s renewal as an SEC official sponsor and its long-term commitment with ESPN and the SEC Network. The new accord expands on the original deal for a six-year term that now includes official sponsorship of the Big 12, including the Championship Games, PAC 12 Championship Game Partner designation when ESPN airs the game and multimedia presence across ESPN The Magazine, ESPN Deportes, ESPN Audio, SEC Network and the forthcoming ACC Network.
“Dr Pepper is synonymous with college football. Since signing on as the first sponsor of the College Football Playoff four years ago, we’ve strengthened that connection exponentially, tapping into the extraordinary passions of fans of both football and Dr Pepper,” said Jim Trebilcock, chief commercial officer for Dr Pepper Snapple Group. “We are very proud to be extending our partnership with ESPN and the College Football Playoff for another six seasons, and we’re looking forward to giving our fans more of what they crave in the coming years.”