ESPN is adding a new twist ahead of the upfronts, announcing a proprietary data management platform that will reportedly launch within the next three weeks to allow sponsors and agencies to plan and buy its programming based on audiences rather than ratings, according to MediaPost. ESPN Vice President of Digital and Publishing Sales Zachary Chapman said the platform would be introduced in phases, with ESPN looking to offer a “level of transparency” with its DMP so its data can target consumers more effectively.
Conan O’Brien’s Conan Without Borders trip to Haiti, announced right after President Trump reportedly made disparaging remarks about the island nation, will air as a primetime special Saturday, January 27 at 10p on TBS. Someone’s in a hurry – O’Brien just landed in Haiti yesterday. It’s the shortest time ever between the filming and airing […]
An immigration-themed reboot of 1994-2000 family drama Party of Five landed a put pilot commitment from Freeform. The new version, from original series creators Chris Keyser and Amy Lippman and Sony Pictures Television, follows the five Buendias children after their parents are suddenly deported back to Mexico.
The 67th NBA All-Star Game will once again pit LeBron James versus Stephen Curry, who have been named team captains after finishing as the All-Star starter from each conference who received the most fan votes in his conference. Team LeBron vs. Team Stephen will take place on Sunday, Feb. 18 at 8p on TNT and […]
ESL announced that the world’s top Counter-Strike: Global Offensive competition, CS:GO Pro League will now run exclusively to Facebook in 2018. In partnership with WESA, the deal kicks off with the upcoming Season Seven starting Feb. 13 and run for four seasons of Pro League, through December 2019. ESL will also broadcast one of its […]
Grey’s Anatomy’s Ellen Pompeo (Grey’s Anatomy) signed a new 2-year deal with ABC Studios, paving the way for a renewal of the medical drama for seasons 15 and 16. As part of the agreement, reportedly worth $20 million per year, Pompeo becomes a producer for Grey’s and a co-exec producer on its upcoming untitled spin-off.