ESPN & MAC beef up partnership

College football is in the air, and the announcement between ESPN and the Mid-American Conference can be a game-changer for those schools involved. The deal between the two companies is for an extension of their exclusive rights agreement that will deliver record coverage of the conference across multiple ESPN platforms through 2026-27. Highlights of the 13-year pact: ESPN, the MAC and its 12 member institutions working jointly to develop in-house production capabilities that will provide significant national coverage for MAC sports on ESPN3. As a result, ESPN3 will showcase a minimum of 420 events a year (a minimum of 120 men’s basketball) once all 12 institutions have launched a production program.

Every MAC-controlled football matchup will be available on one of ESPN’s national networks or via an ESPN sublicense agreement with additional outlets. The football schedule will continue to feature regular Thursday, Friday and Saturday games, select Tuesday and Wednesday prime time matchups, and an annual “MACsgiving” contest on the Friday after Thanksgiving.

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