Pay close attention to the action on the red carpet at Disney’s RDMAs on April 26. Maddy Whitby, on-air talent from Radio Disney, will be strutting her stuff in a dress made entirely of, wait for it, Duck Tape. The couture is part of Duck Tape’s integrated sponsorship of the event. “We are right in their wheelhouse, and they wanted to see of one of the talent would wear a dress made entirely of their product,” Disney Media Sales EVP Rita Ferro tells CynKids. Project Runway season 11 winner Michelle Lesniak is at work on a few colorful options for Maddy to chose from. Disney is also holding a Ducked Out Sweepstakes. Through April 19 entrants can post a photo of their Duck Tape creation on Instagram using hashtag #RDMADuckedOut. A winner will receive a trip for five to the RDMAs and a meet and greet with Maddy.
Netflix reported ending 4Q17 with 110.6 million paid subscribers globally, up a record-breaking 8.3 million for the quarter. Profit for the quarter was $186 million or 41 cents a share, up from $67 million, or 15 cents a share a year ago. Shares jumped over 8% after hours, boosting the market capitalization of the company […]
Disney Junior ordered a second season of animated Vampirina, starring Lauren Graham, James Van Der Beek and Isabella Crovetti as friendly vampires. The October 1 premiere, simulcast on Disney Channel and Disney Junior, ranked as the preschooler platform’s highest-rated new series debut in close to a year among Kids 2-5, 2-8 and A18-49.
A dramatic comeback by the Patriots pushed CBS Sports’ coverage of the AFC Championship to season highs, as the game ranked as the highest-rated game of the 2017 NFL season, drawing an average overnight household rating/share of 27.3/50 in the metered markets, according to Nielsen. That number is also high enough to rate as the […]
The LPGA launched its 2018 advertising campaign on Golf Channel ahead of this week’s season-opening tournament, the Pure Silk-Bahamas LPGA Classic. With a push of ‘A Global Tour Like No Other,’ the 2018 edition of the campaign was created by Austin-based ad agency Divot Group and the spots will be rolled out during telecasts on […]
Discovery Channel and Science Channel group chief Rich Ross said at Sundance over the weekend that Oscar-winning filmmakers Fisher Stevens and Ross Kauffman are behind a new documentary for the network, Taken by the Tiger, about the rapidly diminishing population of tigers in the wild.