Turner Sports & WME/IMG give eSports primetime play

Big news for eSports, which are getting ready to hit primetime. Turner Sports will announce today a deal with WME/IMG to launch a new eSports league that will see TBS carry 20 live events in 2016, with 10 rounds twice a year running on Fridays. The deal involves game publisher Valve and will feature its Counter-Strike: Global Offensive videogame during season one, and coverage will also include live fan experiences and extensive digital event coverage and content extensions. Turner Studios in Atlanta will serve as home base in the East Coast epicenter for eSports competitive gaming, serving as the headquarters for the new league and primary operations facility for the live gaming experience.

“eSports is one of the fastest growing entertainment genres among young adults around the world,” said Lenny Daniels, President of Turner Sports. “We’re looking forward to creating a tremendous live event atmosphere, leveraging the infrastructure and expertise within Turner Studios, and presenting the competitions in an innovative way throughout our portfolio of leading brands.”

“The eSports environment is purpose-built for a generation that consumes content across multiple platforms and seeks unique live experiences,” said Mark Shapiro, Chief Content Officer, WME/IMG. “We’re proud to be partnering with Turner to give competitive gaming a first-of-its-kind platform to meet the needs of the industry’s growing fan base and attract new audiences around the world.”

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