Doubleheader is a heater for TBS

The MLB Postseason continues to be generous to TBS, which is reporting that telecasts are now averaging 5.3 million total viewers through Monday, which ties 2007 as the network’s most-viewed coverage ever through the third day of the Division Series. Matchups are up 36% among total viewers over last year and spiked 44% among Adults 18-49. The corresponding 3.2 U.S. HH rating this year is up 33%, according to Nielsen Fast Nationals. Monday’s NLDS Game 3 doubleheader on the network averaged five million total viewers and a 3.0 U.S. HH rating, for rises of of 32% and 30% respectively over last year’s comparable telecasts.

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