Disney/ABC extend deal with Yahoo

Disney/ABC struck an expanded deal with Yahoo, which consists of a Yahoo-branded segment to Good Morning America and clips of ABC programs on Yahoo. Yahoo Your Way will feature Yahoo experts – such as style editor Joe Zee, beauty editor Bobbi Brown and food editor Kerry Diamond – in a daily segment on GMA; Tumblr will integrate with GMA’s Social Square; and Flickr images will land on the morning show’s weather reports. Additionally, Katie Couric’s coverage of the 2016 election will be distributed on ABC News. “We’re well aware that we need to be putting our journalism in front of a new generation of viewers and readers which comes at storytelling in different ways and finds our work in different ways…we see this as a giant step forward in making that happen,” ABC News President James Goldston said. Yahoo-ABC News Network reaches more than 129 million users across combined digital platforms monthly (comScore), and has been the top online news source for the past 34 months.

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