Discover is enrolling with the Big Ten Conference and the Big Ten Network, inking a deal to become the official credit card of the 14-school conference. The agreement, executed in conjunction with FOX Sports, includes the first ever presenting sponsorship of the Big Ten Football Championship Game televised on the FOX broadcast network and will also see the brand have a physical presence through on-site activities at select Big Ten events, including the Big Ten Football Championship Game Presented by Discover. This deal marks the first time in the championship game’s seven-year history that there will be a presenting sponsor.
HBO renewed The Deuce for a third season – which will be its last. The drama about the 1970s porn scene was critically acclaimed, but modestly rated.
Hulu gave a direct-to-series order to a Veronica Mars revival starring Kristen Bell, who will reprise her role as the title character. The series is set to debut in 2019. As part of the deal, the streamer struck and agreement with Warner Bros. Domestic Television Distribution for SVOD rights to all past episodes of the […]
NASCAR named Steve Phelps as President, effective October 1 with Brent Dewar opting to step down although he will remain with the company through the end of the 2018 racing season, transitioning to a senior consulting and advisory role in 2019. Phelps will report to Jim France, NASCAR Chairman and Chief Executive Officer and take […]
The Portland Trail Blazers landed with Performance Health that will see the team’s first jersey sponsor. A logo for Biofreeze will appear as a patch on team uniforms, marking the the 24th NBA team to add a sponsorship patch to their uniforms. In addition The Athletics reports that the company also agreed to an endorsement […]
American Idol champ and The Voice coach Kelly Clarkson is ready to talk -The Kelly Clarkson Show has been sold by NBCUniversal Domestic TV to the NBC Owned Television Station group for a fall 2019 debut. One hour talker starring Clarkson will air as the lead-in to Ellen (replacing Steve) on NBC-owned stations in New […]