Daytona makes roadkill over 2014

The Daytona 500 bounced back from a stormy 2014 this year, scoring 13.4 million viewers for FOX’s 2015 coverage of the race, according to Nielsen. That marks a 44% rise over last year’s weather-delayed broadcast with a total of 23.5 million viewers watched all or part of Sunday’s telecast. Additionally, 11 days of Speedweeks programming on FOX Sports 1 rose 14% in average viewership to hit 293,000 average viewers. Meanwhile, the first 2015 NASCAR XFINITY Series race under the new television deal reeled in delivered 2,944,000 viewers for the channel on Saturday, up 8% increase over last year’s race on ESPN.

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