Data leak shines light on Snapchat users

While it’s a notoriously secretive company, Snapchat isn’t immune to data leaks that shine light on its inner workings. And so it was when The Daily Beast this week published a slew of information detailing Snapchat user activity from April to late September of 2017. Here’s one snippet from the story headlined This Is The Data Snapchat Doesn’t Want You To See: When Snapchat pitches itself to publishers, it emphasizes that they will have access to its 178 million daily active users. But according to the data reviewed by The Daily Beast, only an average of 20% of Snapchat users consumed content from a Discover Edition daily. While Discover Edition unique users rose slightly over time, consumption peaked on July 24 at 38 million daily unique users, around 21% of the broader user base. The tsunami of leaked data is presented in no fewer than 37 slides on the Daily Beast website.

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