While it’s a notoriously secretive company, Snapchat isn’t immune to data leaks that shine light on its inner workings. And so it was when The Daily Beast this week published a slew of information detailing Snapchat user activity from April to late September of 2017. Here’s one snippet from the story headlined This Is The Data Snapchat Doesn’t Want You To See: When Snapchat pitches itself to publishers, it emphasizes that they will have access to its 178 million daily active users. But according to the data reviewed by The Daily Beast, only an average of 20% of Snapchat users consumed content from a Discover Edition daily. While Discover Edition unique users rose slightly over time, consumption peaked on July 24 at 38 million daily unique users, around 21% of the broader user base. The tsunami of leaked data is presented in no fewer than 37 slides on the Daily Beast website.
The season 8 finale of The Walking Dead and season 4 premiere of Fear the Walking Dead will air commercial-free in over 750 movie theaters on April 15, in Fathom Events and AMC stunt “Survival Sunday: The Walking Dead & Fear the Walking Dead.” TWD airs the same night in its regular 9p timeslot, followed […]
Freeform comedy Young & Hungry will return for its final season on Wednesday, June 20 at 8p. However, it won’t be to total end of the story for the show. The network has ordered into development a Young & Hungry movie from the series’ creative team, including David Holden, Caryn Lucas, Ashley Tisdale, and Eric […]
In a change from the traditional, Fox Sports announced it will move from the usual 30-second advertising spots for its USGA championships to what will be a “branding presence” built around their Rolex sponsorship that will include the U.S. Women’s Open, the U.S. Senior Open and the U.S. Amateur but not the men’s championship for […]
As we near MLB Opening Day, the impact of Latino players who are active in social continues to grow, especially among the younger emerging stars. Who are the biggest and most impactful? Social monitoring leader opendorse analyzed historic Twitter data from the past year to find the five Latino MLB players with the most significant […]
The Cynopsis Top Women in Digital were honored yesterday in NYC, recognizing excellence in digital content, marketing, advertising, social media and online content. The camaraderie was contagious, as winner after winner took to the stage to note the importance of mentors, and of supporting each other. In fact, the thank you speeches from these amazing […]