Data leak shines light on Snapchat users

While it’s a notoriously secretive company, Snapchat isn’t immune to data leaks that shine light on its inner workings. And so it was when The Daily Beast this week published a slew of information detailing Snapchat user activity from April to late September of 2017. Here’s one snippet from the story headlined This Is The Data Snapchat Doesn’t Want You To See: When Snapchat pitches itself to publishers, it emphasizes that they will have access to its 178 million daily active users. But according to the data reviewed by The Daily Beast, only an average of 20% of Snapchat users consumed content from a Discover Edition daily. While Discover Edition unique users rose slightly over time, consumption peaked on July 24 at 38 million daily unique users, around 21% of the broader user base. The tsunami of leaked data is presented in no fewer than 37 slides on the Daily Beast website.

Related Stories

Conan O’Brien hustles to get his Haiti story

Conan O'Brien hustles to get the Haiti story

Conan O’Brien’s Conan Without Borders trip to Haiti, announced right after President Trump reportedly made disparaging remarks about the island nation, will air as a primetime special Saturday, January 27 at 10p on TBS. Someone’s in a hurry – O’Brien just landed in Haiti yesterday. It’s the shortest time ever between the filming and airing […]

Freeform prepping to serve Party of Five

Freeform prepping to serve Party of Five

An immigration-themed reboot of 1994-2000 family drama Party of Five landed a put pilot commitment from Freeform. The new version, from original series creators Chris Keyser and Amy Lippman and Sony Pictures Television, follows the five Buendias children after their parents are suddenly deported back to Mexico.

NBA All-Star’s Walk of Fame

NBA All-Star's Walk of Fame (Facebook)

The 67th NBA All-Star Game will once again pit LeBron James versus Stephen Curry, who have been named team captains after finishing as the All-Star starter from each conference who received the most fan votes in his conference. Team LeBron vs. Team Stephen will take place on Sunday, Feb. 18 at 8p on TNT and […]

Facebook sets sights on new arena

Facebook's sets sights on new arena (Facebook)

ESL announced that the world’s top Counter-Strike: Global Offensive competition, CS:GO Pro League will now run exclusively to Facebook in 2018. In partnership with WESA, the deal kicks off with the upcoming Season Seven starting Feb. 13 and run for four seasons of Pro League, through December 2019. ESL will also broadcast one of its […]

Ellen Pompeo strikes a rich new deal with ABC Studios

A big deal for Ellen Pompeo

Grey’s Anatomy’s Ellen Pompeo (Grey’s Anatomy) signed a new 2-year deal with ABC Studios, paving the way for a renewal of the medical drama for seasons 15 and 16. As part of the agreement, reportedly worth $20 million per year, Pompeo becomes a producer for Grey’s and a co-exec producer on its upcoming untitled spin-off.

CynCity

Cynsiders

Instagram