Cynopsis Media Presents the Best of the Week: January 26-30, 2015

Skip a newsletter last week? “In Case You Missed It” rounds up the top stories in each of our three daily editions, so you can be up on the latest news, Cynopsis-style, in the worlds of linear, digital, sports and kids television. Enjoy!


More than 175 WGA comedy/variety scribes signed a petition pushing ITV to enter a collective bargaining agreement that would protect its writers/ producers for nonfiction. By refusing to agree, said the petition, ITV is “showing the back of its hand to us, the men and women who would write comedy/variety shows for ITV – in particular, the men and women ITV apparently expects to write a major new series for NBC starring Neil Patrick Harris.” The WGA has warned it will not allow its members to work on the variety show, announced in October, without a contract; Harris tweeted on November 4, “I’ve been assured by ITV that it will be a WGA show.”

And the winner is: NBC’s The Miss Universe Pageant, moved to Sunday, averaged 2.0 among A18-49 to win the night in the demo, more than doubling its number versus last year. With 7.6 million total viewers, it was the competition’s most-watched stroll since 2006 and second to CBS(8.6 million) for the night. In related news, after Sunday’s competition averaged a best-ever 2.7 million viewers on Telemundo, Univision Communications and NBCUniversal struck a long-term partnership with Donald Trump and Paula M. Shugart, president of the Miss Universe Organization, for Spanish-language television and digital rights for the Miss Universe and Miss USA pageants.

A Disney princess from a kingdom inspired by Latin cultures will be introduced on Disney Junior’s Sofia the First, then get a province of her own when Elena of Avalor launches in 2016. “Our creative team has delivered a universal story with themes that authentically reflect the hopes and dreams of our diverse audience,” said Nancy Kanter, EVP and GM, Disney Junior Worldwide.



Facebook reported $3.85 billion in revenue for its Q4 2014 earnings, up 49 percent year over year and clocking in with 1.39 billion average monthly active users worldwide. FB’s mobile advertising revenue accounted for 69 percent of the $3.59 billion in ad rev, a 53 percent increase from the same period a year ago. The social network’s mobile monthly average users hit 1.19 billion as of December, a 26 percent surge year over year.

SnapChat launched Discover, a new feature that caters to media companies and brand content. Until now, stories (photos, videos and advertising) disappear after being viewed on the app, but now they will live for 24 hours on Discover. National GeographicComedy CentralFusionCNNThe Food NetworkYahoo NewsWarner Music GroupVice MediaDaily MailPeople, Cosmopolitan and others are initial partners, with the option to include up to ten stories per “edition.” Media companies are also utilizing advertising sponsors, such as CNN teaming with BMW North America and Food Network with Media Vest. “This is not social media…social media companies tell us what to read based on what’s most recent or most popular,” SnapChat said in a blog post. “We see it differently. We count on editors and artists, not clicks and shares, to determine what’s important.”


Speaking of SnapChat, the app named ESPN as its exclusive sports publisher in the US for its new Discover platform, for which ESPN will hand-curate the content exclusively. Daily editions are set to highlight the top news with 5-10 stories per day, 7 days a week with content in the first edition to include NBA Power Rankings, a ranking of theTop 10 players on the Super Bowl roster, video and a photo gallery.

Outside the borders, the platform has tapped Bleacher Report to deliver sports content on the service for international audiences. Bleacher Report will offer daily content updates to SnapChat users in the United Kingdom, Canada and throughout Europe, South America, Africa and Asia. Offerings will include “short, shareable sports stories specifically created for an international audience” via videos, images, animations and graphics.

CBS Sports laid out plans for golf coverage in 2015, announcing the “most extensive schedule in network television history.” The company is on deck to carry 21 golf tournaments this year, with more than 155 hours of coverage, including the Masters, PGA Championship, 19 PGA TOUR events as well as 10 golf specials and programming that launches Saturday at 3p with the Waste Management Phoenix Open. In addition, CBS Sports’ PGA TOUR coverage will be streamed live on and Jim Nantz once again serves as anchor with Sir Nick Faldo returning for his eighth year as lead analyst. Live coverage of The Masters will tee off on April 11 at 3p while The 97th PGA Championship will go live on Aug. 15 at 2p.

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