Cynopsis Media Presents The Best of the Week: December 8-12, 2014

Skip a newsletter last week? “In Case You Missed It” rounds up the top stories in each of our four daily editions, so you can be up on the latest news, Cynopsis-style, in the worlds of linear, digital, sports and kids television. Enjoy!


David Letterman’s last day as host of CBS’s Late Show has been set for Wednesday, May 20. “It’s going to be tough to say goodbye, but I know we will all cherish the shows leading up to Dave’s final broadcast,” said CBS CEO Les Moonves. Letterman, who has hosted the Late Show for 22 years, announced his retirement on April 3. Stephen Colbert will take Letterman’s seat; his last day hosting Comedy’s The Colbert Report is December 18.

Nominees for the 2015 Golden Globe Awards were announced Thursday morning. Among the TV nods: for best drama series, it’s Showtime’s The Affair, HBO’s Game of Thrones, CBS’s The Good Wife and Netflix’s House of Cards. Competing for best comedy series are HBO’s Girls and Silicon Valley, CW’s Jane the Virgin, Netflix’s Orange Is the New Black and Amazon’s Transparent. Ceremony airs Sunday, January 11 on NBC. For a full list, go here.

Of note: Showtime’s nine Globes nods were the most in its history, and the net’s The Affair was the only freshman series to earn nods for lead actor, actress and drama series. HBO won the most network noms, with 15, while FX’s Fargo scored the most series mentions with five. First-timers CW, Cinemax and Amazon got seats at the table with nominations for Jane the Virgin, The Knick and Transparent. Conspicuous by their absence: Awards magnets Modern Family and Big Bang Theory.



It was a solid few days of news at the Baseball Winter Meetings in San Diego, especially on the league side. The latest came Tuesday when MLB Network announced that longtime baseball executive and current network EVP Rob McGlarry was named president of MLB Network, reporting to MLB President of Business and Media Bob Bowman effective immediately. McGlarry succeeds Tony Petitti in the role, following Petitti’s appointment as Chief Operating Officer of Major League Baseball.

Nationwide has booked a return trip to the Super Bowl. The company announced that it will sponsor the broadcast of the game for the first time since 2007. Nationwide, the official insurance sponsor of the NFL, will be sharing more information about its Super Bowl advertising on Facebook and Twitter leading up to the game on February 1. “We’ve had a big year. We unified our brand under the iconic N and Eagle logo, started a new relationship with one of the biggest stars in sports, Peyton Manning, and deepened our relationship with the NFL,” said Matt Jauchius, Nationwide’s chief marketing officer. “We felt the time was right to return to America’s biggest advertising stage.”


HBO’s a la carte service might arrive in time for the next season of Game of Thrones. Time Warner announced the service may be ready by April, with CEO Jeff Bewkes outlining three options being considered: Partner with existing cable companies to sell HBO on top of broadband-only packages they offer; team up with new partners such as Amazon to make HBO available through digital platforms, or sell HBO directly to consumers.

In the first long-form content partnership between Discovery Communications and Hulu, the streaming service will feature programming from Discovery, TLC, Animal Planet, ID, Science, Destination America and Discovery en Espanol, beginning January 1. “Hulu’s offering is as compelling for viewers as it is for programming partners,” said Rebecca Glashow, SVP of digital distribution and partnerships for Discovery Communications, “with a rich, brand-friendly environment.” The deal includes exclusive SVOD rights to Discovery’s long-running Deadliest Catch. 


ION Television is shuffling its child-centric Qubo Kids Corner weekly three-hour programming block from Fridays to Sundays beginning Jan. 4. The block features three educational and informational series–Dive Olly Dive, Harry and His Bucket Full of Dinosaurs and Doki–airing back-to-back for the first time from 9a-noon. ION is supporting the kids block with a dedicated media buy featuring cross-channel promotion and a digital spend that includes banner, webpage takeovers and video.

Heigh ho, heigh ho, Disney XD will get a second season of The 7D. Beginning Friday, Dec. 26, the series will begin airing on weekends during the Disney Junior block on Disney Channel, and launch on Disney Junior in early 2015. Emmy winner Tom Ruegger is back as exec producer, as are Kelly Osbourne, Jess Harnell, Leigh-Allyn Baker and the rest of the voice cast. As well as being a strong TV performer, accompanying app The 7D Mine Train has been downloaded more than 1.85 million times.

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